everything is public
Post on 04-Nov-2014
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Everything is PublicNothing is Private
It’s 1949
Enter: A new era, a ‘baby boom’ and
therefore the baby boomers were born
Everything is Public
Big Brother
Everything is Public
Orwell anticipated a fictional era where data
is collected for manipulation and
control of the masses
An era of Big Data
Everything is Public
http://darwineco.com/2014/02/using-big-data-expressions-awareness-discovery-assistant//
But wait, we’ve been gathering
data for centuries
Everything is Public
We’ve been writing on walls
for centuries
Everything is Public
We still write on walls
Everything is Public
Everything is Public
We wrote on ancient walls
too
Everything is Public
Politics on Walls
Everything is Public
Everything is Public
Everything is Public
Love on Walls
Everything is Public
Everything is Public
However…
We grew up believing what we did was private unless we
made it public
Everything is Public
Private Conversations
Everything is Public
Private Community
Conversations
Everything is Public
Everything is Public
Public Community
Conversations
Everything is Public
Social Conversations
Everything is Public
Social Networking
Conversations
Everything is Public
Everything is Public
Business Conversations
Everything is Public
Public Conversations
Everything is Public
Overheard Conversations
Everything is Public
Everything is Public
When did the lines begin to
blur
Everything is Public
Ref: http://11even.net/2010/08/history-internet/kreativ/
Everything is Public
Ref: http://11even.net/2010/08/history-internet/kreativ/
Enter: The Information
Superhighway
Everything is Public
Image: http://jasonjhr.wordpress.com/2010/12/10/yes-a-gingerbread-latte-hold-the-internet/
Everything is Public
Image: Source: http://www.saidaonline.com/en/newsgfx/world%20wide%20web.jpg
http://www
Everything is Public
Everything is Public
SMS, messaging,
email and ICQ
Everything is Public
Everything is Public
Everything is Public
Networking in social walled
gardens
Everything is Public
Everything is Public
Our thirst for information was growing
Everything is Public
Everything is Public
Browsers, portals and
search engines
Everything is Public
Everything is Public
Everything is Public
Everything is Public
Everything is Public
Everything is Public
Baby boomers invented the
internet
but……what have we done?!
Everything is Public
Image: The Matrix 1999
Everything is Public
Image: The Matrix 1999
Will we survive Y2K - the Bug, and
then what if we do?
Everything is Public
We survived. Enter: a new millennium
Everything is Public
We embraced social networking and
created social media
Everything is Public
Everything is Public
We shared our knowledge, our skills, and much
more
Everything is Public
Gen-X and Gen-Y took too it all and Baby Boomers scoffed
Everything is Public
Everything is Public
We laughed and cried over all the social media spilt milk
Everything is Public
Everything is Public
Everything is Public
Everything is Public
Has our privacy been shredded?
Everything is Public
And who cares?
It’s 2014
Enter: a new generation
Everything is Public
Refhttp://marcelo-baez.blogspot.com.au/2011/04/generation-alpha-latest-illustration.html
Yes, the X and Y’s are having
kids
Everything is Public
http://www.processlibrary.com/en/blog/65-of-parents-check-on-teens-smartphones
The Millennial Generation
Gen-Z?...
Everything is Public
Image: http://www.mccrindle.com.au/images/resources/resources-downloads/abc-xyz/Beyond-Z-Generation-Alpha.jpg
…and guess what, they are now all
becoming…
teenagers
Everything is Public
customers
Everything is Public
employees
Everything is Public
Intuitively they know that everything they
do is public
Everything is Public
They take it for granted
Everything is Public
Everything is Public
When they sign up to social media
platforms, they choose what to make private
Everything is Public
Everything is Public
There will always be socially unacceptable
exceptions
Everything is Public
We’ve been making good and bad choices about what we post on walls for centuries too
Everything is Public
http://bbc.co.uk/newsround
Fast forward a few years
It’s 2024
Everything is Public
Everything is Public
Image: http://tattooroadtrip.com/blog/wp-content/uploads/2013/09/Tattoo-Interview.jpg
They have lived their entire lives online. They have never
known life off the grid
Everything is Public
Image: The Matrix 1999
They don’t call it Big Data or Big Brother
They don’t call it anything yet
Everything is Public
Have they been blissfully unaware that everything they do has
been captured?
NO
They’ve stopped worrying about data being collected for manipulation and
control of the masses
They’re astutely aware of data being collected for manipulation and control of the masses
Irrespective of whether we think
this is a good thing or a bad thing
Their generation will understand data better
than any generation before them
They totally get it
If you want to ‘get’ them and you want
them to ‘get’ you then be as open as they are
Flip the convention on
its head…
Everything is public
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