executing social media
Post on 18-Jan-2015
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The ROI of Listening & Engaging in Social Media
@davidalston of @radian6
Social Mediais not a media.
Social Mediais a two-way communications channel.
Complaints
IdeasMemes
Influencers
Campaign
Crisis Competition
Crowds
Needs
Compliments
The New Framework:The 5 C’s
Content
Community
Conversation
Collaboration
Connections
EngagementValues
Mea
sure
men
t & A
naly
sis
Social Media Maturity Model
What’s are the results fromlistening & engaging?
Find & Build Communityon Passion
Propel Campaigns through Listening
Push leads into the Funnel
Track & Activate Advocates
Answer Questions In Your Field
Uncover Contentthe Community Needs
2
Find & Resolve
Complaints
Track Resonanceof Issues
What’s gonna stop you?
Policies
culture
Bureaucracy
Momentum
WindowDressing
Misinformation
Lack of Top Level Support
Lack of a Plan
Lack of Commitment
Lack of resources
Please Connect:Twitter.com/davidalston
Linkedin.com/in/davidalstondavid@radian6.com
www.radian6.com
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