exhibit 1 - federal communications commission · 9wiod is a digital video on demand channel...

Exhibit 1

Local on Demand - Southeast Wisconsin

Presented by: Bev Greenberg Vice President of Public Affairs Time Warner Cable Southeast Wisconsin

Milwaukee Journal Sentinel 9WIoD is a digital Video On Demand channel offering local programming.

0 221,000 digital cable customers in Southeast Wisconsin 0 over 50,000 digital cable customers in Green Bay/Appleton Division

9WIoD takes advantage of VOD technology. PWloD - Channel 1 I I 1 - local information and entertainment

0 Wlsconsin on Demand (WloD) is all local, all the time - with from Wisconsin.

programs featuring high school basketball, football and soccer; college sports coaches and highlights; premiere tourist destinations within our state; locally produced programs; restaurant reviews, school plays and concerts; unique community arts programs and events.

>Launch Event - October 25,2003 0 Miller Park -

> WloD Channel I 1 1 I 0 LocalSports

Arts & Entertainment Your Community

0 Around Wisconsin + Rockstar Project + Battle of the Bands + Make My Space

* For Kids e Dining and Leisure

Local y Latino > Education on Demand

Channel I112

I 1

12%

Breakdown of programming

3% 7%

3%

rn sports

Arts & Entertainmen

Your Community

Around Wisconsin

For Kids

CI Dining & Leisure

Local y Latino 21 % I v /u

1 I 2 0 hours of content I

ffff

-Genyne Edwards Wisconsin Department of Tourism

>Destination Wisconsin - Tourism >High School Sports >The Rockstar Project >Battle of the Bands PDesmolnd Mason Basketball Tips >Make My Space >Restaurant Reviews >Father’s Day Greetings >Time Warner Cable Hang Tough Video Contest

>A&E Networks - Wisconsin Theme Programs 0 Emmy Award Winning Program

9 Frank Lloyd Wright 0 Laverne & Shirley 0 Chris Farley 0 Brewed in America

w

P R O J E C T

>High School Basketball: Milwaukee King vs. Milwaukee Vinc >Devil’s Lake - Tourism PThe Rockstar Project: Top 20 Concert >Door County - Tourism >The Rockstar Project: Auditions >High School Basketball: Marquette vs. Wauwatosa East >The Emmy Award Winning!

2004 Time Warner Cable Hang Tough Video Contest PThe Rockstar Project: Top 2 Concert PWIoD Exclusive: An Evening with Dr. William H. “Bill” Cosby PWloD Exclusive World Premiere: Spirit the Seventh Fire

I

0 Including Tom Brokaw Special

Regional Manager Scripps Network

PCity of Milwaukee Mayoral

NMilwaukee ayor Tom Forum

Ba rre tt 0 City Challenges 0 State of the City Address

>Lt. Governor Barbara Lawton * WW=P 0 WloD Launch - Customer

Appreciation Event PWisconsin Governor Jim

Doyle WloD promotion

0 State of the State Address >Jessica Doyle - First Lady of

0 Parental Controls &Legislative Update

0 Messages from state elected

Wisconsin

officials

PU.S. Congresswoman Gwen Moore

PUS. Senator Russ Feingold

PU.S. Senator Herb Kohl

0 Housework (House of Representative)

0 Town Hall Meetings

Ready to Read 0 Parental Controls

0 Democratic Convention Republican Convention

PElection Speeches from C-SPAN

>An Evening with Dr. William H. “Bill”

> NAACP National Convention coverage Cosby - Town Hall meetings

Business Salutes * NAACP historical facts programs

>National Hispanic Chamber of

Hispanic Heritage Parade Welcome to Milwaukee

Commerce Coverage

0 Hispanics Today >Troop Greetings - Holiday greetings

from troops overseas >Mother’s Day Greetings > Father’s Day Greetings >City of Milwaukee Police Dept.

>MPS Business Curriculum Task Force 0 Crime Line

PHERC (Holocaust Education Resource Center)

Portraits of Courage - Honor the Memory

>High School Dance and Cheer competition with the Milwaukee Wave

’PPearls for Teen Girls - Youth advocacy program

>Ronald McDonald House >Miracle on Canal Street - Supporting 20

>Vietnam Veterans Memorial- “The

>St. Francis Children’s Center >Zoological Society >The Red Cross PThurgood Marshal Scholarship Fund >YWCA YSNL on Health” >Boys & Girls Club &Teacher Advisory Board (TAB)

local charities

Moving Wall”

Schools events become programs

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PWloD Viewer’s Choice Award 0 Award given to the most watched program for each cont 0 Interactive converters allow viewers to vote for their favorites 0 Programs that gave the Viewer’s Choice Award:

4 Holiday Lights 0 Holiday Decoration on Area homes

4 Time Warner Cable Hang Tough Video Contest 0 PSAs written by students are viewed on WloD

4 Battle of the Bands 0 High School Band Competition 0 Viewer’s Choice Award present at competition

4 Make My Space 0 Viewers helped to choose the most deserving room makeover winner

- ToddGaufke Owner, Brass Bell Music Store

PTWC VIP - Video Internship Program for High School Students 0 Assist in production of High School Events and Sport programs

Students learn to produce their own School programs 0 14 Southeast Wisconsin High Schools participating

PKidz Biz Reporters (Middle School Students) Interview Celebrities

Darius Rucker Deanna Favre Naomi Judd Heather Mills McCartney Reggie White Janet Reno Sally Ride

Students write ant i-d rug/ant i-violence PSAs

0 Music programs reinstated in 65 MPS elementary schools because of the

0 Debbie Reynolds

Christopher Reeve Candace Bergen Bob Uecker . And many more

>The Time Warner Cable Hang Tough Video Contest

>Save the Music

partnership of VHI and Time Warner Cable.

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500000

400000

300000

200000

100000

0 Oct - Dec 2003 2004 2005 Projection

Year-End 2004 Total = 436,526 views First I O months 2005 = 455,232 views

2005 projected total = 538,164 views - a 23% increase over 2004 964,510 Total Views since launch October 2003

All WIoD statistics acquired from N2BB OpenStream reporting from local BMS

>Cable Television Association of Marketing (CTAM)

>Cable Television Public Affairs Association (CTPAA) Collaborative Case Studies Award

Beacon Award for

Beacon Finalist for +$+“Wisconsin on Demand’s Rockstar Project” in 2005

*:*“Wisconsin on Demand’’ in 2004 and 2005 ommunications Association

+:*Wisconsin on Demand in 2004 +Wisconsin on Demand’s Rockstar Project in 2004 +:*Wisconsin on Demand’s Make My space in 2005 +:+Wisconsin on Demand’s Rockstar Project 2 in 2005

9 Local 0 Colleges and universities 0 Continuing education credits

+ Real estate, lawyers, nursing and teachers >State-wide program sharing

0 Programming from Charter 0 Programming from Green Bay Division

+ “Wheels” + The Green and Gold Show - local interviews and behind the scenes

9 Regional 0 Begin sharing content with 5 other regional TWC divisions e Regional contests and tourism packages

9 National 0 Potentia 0 Expand e Potentia

for national interactive value ourism around the country to promote colleges and universities