experience mapping
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E X P E R I E N C E
M A P P I N G
F O R
T R A V E L
&
V E R S I O N
01 D A T E
0606 11
B Y
LukePittar
P A G E
01DEFINE TRAVEL
P A G E
02TRAVEL - AN INDIVIDUAL PURSUIT EXPERIENCED BY MANY
P A G E
03TRAVEL ALWAYS BEGINS WITH AN IDEA OF A PLACE YOU WANT TO GO
P A G E
04THE CHOICES ARE ENDLESS. WITH SO MANY DIFFERENT THINGS TO EXPLORE AND WAY GET THERE
OFTEN SPARKED BY AN INTEREST OR DESIRE
P A G E
05TOO OFTEN IT'S ABEWILDERING SMORGASBORD OF CHOICE
P A G E
06IT'S HARD TO PUT YOUR FINGER JUST ON ONE THING
P A G E
07TRAVEL DECISION MAKINGIS MESSYBUSINESS
P A G E
08ITS EASY TO JUST GO BY THE BOOK
P A G E
09YOU CAN ALSO GO IT ALONE AND WRITE YOUR OWN
P A G E
10OFTEN IT'S ABOUT JUST WINGING IT
WITH INTERESTS IN MINDWHERE WILL THE WIND BLOW YOU
P A G E
11THE BEAUTY OF TRAVEL IS DISCOVERING THE UNKNOWN
P A G E
12MOST PEOPLE START WITH A BASIC MAP
BUT IN A NEW PLACE HOW DO YOU KNOW WHAT TO LOOK FOR
P A G E
13OFTEN EVEN WELL PLANNED TRIPS END UP LOOKING LIKE THIS
DECISIONS CHANGE WITH PERCEPTION AND PEOPLE LEARN AS THEY GO ALONG
P A G E
14IDENTIFYING AN OPPORTUNITY
P A G E
15EXPERIENCE TELLS US BETTER INFORMED TRAVEL DECISIONSMAKE FOR BETTER EXPERIENCES
THE PROBLEM IS THAT KNOWLEDGE FROM
FIRST HAND EXPERIENCES OF PLACES IS TAKEN
AWAY WITH THE TRAVELERS WHO EXPERIENCES
THEM. IF THIS KNOWLEDGE WAS CAPTURED AND
LEFT BEHIND IN THE PLACES VISITED, STORED
SOMEWHERE, TO BE MADE ACCESSIBLE TO ANY-
ONE ANY WHERE. IT WOULD CREATE A BANK
OF KNOWLEDGE THAT WOULD OVER TIME HELP
PEOPLE MAKE BETTER INFORMED CHOICES
BASED ON THEIR RELATIVE NEEDS.
AS TRAVEL IS A PERSONAL JOURNEY EXPERIENCED
BY EVERYONE, VIEWS OF EXPERIENCE ARE OF A
SUBJECTIVE NATURE, COMMUNICATING FIRST
HAND VALUE IN EXPERIENCE IS A TRICKY
COMMUNICATION TASK.
P A G E
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25
P A G E
26PACKAGE KNOWLEDGE SO ITCAN ALSO TRAVEL
P A G E
27CREATING A HUB FOR KNOWLEDGE TO BE CREATED AND SHARED
A HUB THAT INFORMSTRAVELERS ABOUT A DESTINATIONAND IT'S EXPE-RIENCES
P A G E
28EXPERIENCES THAT ARE INTEREST BASED
P A G E
29EXPERIENCES THAT CAN BE EXPRESSEDAND SHARED
P A G E
30EXPERIENCES THAT CAN TRAVEL
P A G E
31INFORMING TRAVELERS JOURNEYING TO THAT DESTINATION
P A G E
32TRAVELERS THAT HAVEN'T LEFT YET
P A G E
33CREATING A FRAMEWORK
P A G E
34PLAYFUL AND FUNCOMMUNICATIONTOOLS
INFORMTHE IMAGINATION
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P A G E
38EXPERIENCE MAPPING
P A G E
39
SHARING EXPERIENCES THROUGHVISUAL LANGUAGE CREATES A SHARED CONTEXT FOR GROUPDECISION MAKING
IT CREATES A MAP OF EXPERIENCE THAT OTHERS CAN FOLLOW
P A G E
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action
vibe
environment
environment
tool kit elements:
tool kit elements:
DIRE
CTIO
NS O
F US
EDI
RECT
IONS
OF
USE
tool kit elements:
tool kit elements:
action
environment
action
vibe
vibeenvironment
action
Shar
e &
Lear
n ab
out t
he M
t Rua
pehu
exp
erie
nce
by p
layi
ng w
ith th
e ex
perie
nce
map
.HO
W T
O E
XPER
IENC
E M
APST
EP 1
: Cho
se a
ny e
lemen
ts th
at h
elp b
est d
escr
ibe yo
ur e
xper
ience
. ST
EP: 2
Thr
ow th
e ele
men
ts up
& m
ix th
em a
bout
in a
way t
hat c
reat
es yo
ur o
wn m
ap fo
r exp
erien
ce.
STEP
: 3 L
eave
the
map
for o
ther
s to
find,
add
to a
nd p
lay w
ith.
DIRE
CTIO
NS O
F US
E
Shar
e &
Lear
n ab
out t
he M
t Rua
pehu
exp
erie
nce
by p
layi
ng w
ith th
e ex
perie
nce
map
.HO
W T
O E
XPER
IENC
E M
APST
EP 1
: Cho
se a
ny e
lemen
ts th
at h
elp b
est d
escr
ibe yo
ur e
xper
ience
. ST
EP: 2
Thr
ow th
e ele
men
ts up
& m
ix th
em a
bout
in a
way t
hat c
reat
es yo
ur o
wn m
ap fo
r exp
erien
ce.
STEP
: 3 L
eave
the
map
for o
ther
s to
find,
add
to a
nd p
lay w
ith.
DIRE
CTIO
NS O
F US
E
Shar
e &
Lear
n ab
out t
he M
t Rua
pehu
exp
erie
nce
by p
layi
ng w
ith th
e ex
perie
nce
map
.HO
W T
O E
XPER
IENC
E M
APST
EP 1
: Cho
se a
ny e
lemen
ts th
at h
elp b
est d
escr
ibe yo
ur e
xper
ience
. ST
EP: 2
Thr
ow th
e ele
men
ts up
& m
ix th
em a
bout
in a
way t
hat c
reat
es yo
ur o
wn m
ap fo
r exp
erien
ce.
STEP
: 3 L
eave
the
map
for o
ther
s to
find,
add
to a
nd p
lay w
ith.
trail l
ines
trans
port
lines
expr
essio
n lin
es
trail l
ines
trans
port
lines
expr
essio
n lin
es
trail lines
transport lines
expression lines
vibe
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42
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46
VIEWS OF EXPERIENCED ARE SUBJECTIVE
VISUAL LANGUAGE CREATES CONTEXT FORGROUP UNDERSTAND-ING
P A G E
47
COLLECTIVELY CREATING MAPS OF EXPERIENCE PROMOTES SHARING AND LEARNING
CREATE A KNOWLEDGE HUB THAT BETTER INFORMS TRAVEL DECISIONS
P A G E
48
P A G E
49CREATIVE PROCESS - ALSO A JOURNEY TO UNKNOW
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41P A G E
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41P A G E
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41P A G E
60
THANKYOU &
T H E
E ND
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