exploiting facebook open graph to email your facebook followers

@MatthewBarby

Exploiting Facebook Open Graph to Email Your Facebook Followers

@MatthewBarby

The decay of Facebook reach.

Facebook reach has been in decline over the past year

On average, each post will reach around 5%of your followers

This is only going to get worse

@MatthewBarby

REF: http://www.convinceandconvert.com/social-media-tools/this-chart-explains-the-reachpocalypse-and-why-facebook-is-laughing-all-the-way-to-the-bank/

The Solution.

@MatthewBarby

Pay Facebook more money to reach the fans that you’ve already spent a lot of money

acquiring in the first place…

@MatthewBarby

Wait... there’s something else.

@MatthewBarby

@MatthewBarby

@MatthewBarby

Step 1: Extracting UIDs.

You need to gather the unique ID numberfor each of your Facebook followers

This isn’t easy, so you’ll need a tool called Facebook ID Scraper (facebookidscraper.com)

@MatthewBarby

@MatthewBarby

@MatthewBarby

Step 2: Scraping usernames.

Parse the UID with the http://graph.facebook.com/ in Excel to create scrape extra data around each

userDo this with the following formula:

="http://graph.facebook.com/"&A1

@MatthewBarby

@MatthewBarby

Use the SEO Tools plugin for Excel to scrape the username of each Facebook profile (this will help us

to find their email address) Use the following formula within Excel:

=JsonPathOnUrl(B1, "username")

@MatthewBarby

Apply this formula to all cells within the column.

@MatthewBarby

Bear with me. It’ll all make sense soon…

@MatthewBarby

Step 3: Create the Facebook e-mail.

Parse the Facebook username with the Facebook email address.

Do this with the following formula:

=C1&"@facebook.com"

@MatthewBarby

@MatthewBarby

What now?

Any email sent to an @facebook.com email address will forward directly to the primary email address on

the person’s account…

@MatthewBarby

@MatthewBarby

Before you begin.

The first email sent to a Facebook email address will not deliver. It will send a message to the user

asking if they want to disable email forwardingThe second email (and any future email) will go

directly to themAlso, emails from Microsoft Outlook won’t send to

Facebook email addresses (I have no idea why), but Gmail and Hotmail will send

@MatthewBarby

So…

Set up a new Gmail address and send a blank email to all of your followers to trigger the warning

messageThe second email you send should come direct from

your email address and can include images, etc.

@MatthewBarby

A quick note.

@MatthewBarby

Apply this formula to all cells within the column.

@MatthewBarby

With great power comes great responsibility.

Don’t just spam the followers that you’ve worked so hard to acquire

Offer something of value within your emails

@MatthewBarby

Enjoy.

http://www.matthewbarby.com/emailing-facebook-followers/