explore jan09

We put Steamboat at your fingertips

Exploresteamboat.com An online business directory and city guide serving locals

and tourists in Steamboat Springs and surrounding areas 3,000+ Businesses in Routt and Moffat Counties have all

received a free Web site listing! Relevant articles, weather, events and tourist information -

a great opportunity to bring new exposure to your business

Extensive Marketing: Newspapers, magazines, television and radio

Traffic: Monthly users: 13,000 - Average daily users: 450 - Average weekday users: 600 - Monthly Page Views: 50,000* (Average for 30-day period ending 1/15/09)

Our Traffic, our users:

450 daily users; 600 weekday users 13,000 monthly users 50,000 monthly page views 280 new users each day 95 percent say they will come back Majority of users are married women with income in

excess of $50,000 20% have income greater than $100,000 58% of traffic is from Colorado Google generates 60% of traffic.

Exploresteamboat.com and Google

Steamboat CDs Steamboat Food & Dining Steamboat Landscape Steamboat Leather Steamboat Mexican Food Steamboat Mexican Restaurants Steamboat Sporting Goods Steamboat Gas Stations Steamboat Kitchen & Bath Steamboat Roofing

Steamboat AppliancesSteamboat AppraisersSteamboat ClothingSteamboat ConcreteSteamboat HuntingSteamboat FurnitureSteamboat PastaSteamboat ToolsSteamboat Real Estate DevelopersSteamboat Stucco

Let’s take a look at the

competition and what you are spending with

them…

1 Pizza 27.1 2660 80.2 5272 Restaurants 26.9 2640 72.2 734

3Department

Stores 10.6 1040 92.8 754 Theaters 10.0 982 65.0 344

5Auto

Parts/Supplies 10.0 982 57.6 4166 Beauty Salons 8.7 854 84.8 1307 Tires 7.8 766 69.5 2338 Auto Repair 7.6 746 54.9 336

9Physicians/Surgeons 7.3 716 89.6 75

10Supermarkets/

Grocers 7.1 697 65.0 244

Top 10 “Referred To” Item or Service YP Category 2006

% of Adults Who

Referenced Category in

2006

Equals this # of Adults

in Steamboat Springs

% of adults who already had a name in mind

Est. # of Steamboat Adults who referenced

Category with no N.I.M

Limits of Yellow Pages Advertising flexibility. You can’t change an ad

once it’s approved. It’s expensive! Quarter, half and full-page ads

cost thousands. And there are multiple books. It’s not always readily available.

Let’s take a look at ExploreSteamboat.com

BOLD listing to set your search listing apart “Best Bet” tag next to name Unlimited business bio to introduce you to

your customers and increase search engine results

Upload photos, videos and audio clips - we will help!

Add coupons or print ads Links to your external websites or stores

such as Yahoo or eBay Keyword search enables users to quickly

find you and your products Calendar feature allows you to promote

special events or sales Product listing: menus, sale items, real

estate, you name it! Additional advertising positions

available

Creative Advertising vs. Directory Advertising?

Creative = Branding/Brand Awareness

Creative Advertising vs. Directory Advertising?

Directory = Purchasing/Ready to buy

Creative… Directory…

• Builds brand awareness• Elicits a response• Increases store traffic• Improves image• Increases demand• Results-driven

• End of the buying cycle• Helps narrow options for

consumer• Targets all audiences• “Marriage” of all creative

advertising• Consumer and information-

driven• Increases store traffic* *(Not “build it they will come”)

Which Listing Catches YOUR Eye first?

Special Events?

Sales?

Holiday Promotions?

Get the word out by listing events in your calendar! Guests can even sign

up to receive text or email reminders!

Rotating Front Page Explore Ads…

…with exposure on Steamboatpilot.com

Add a Category Page Sponsorship To Put You One Step Ahead

http://mobile.exploresteamboat.com

Take it with you One-click phone dialing

Easy to navigate, search

Partnership with My Wireless

Your Advertising Options:

BASIC LISTING $50/month Bigger, bolder listing Unlimited keywords for searches 500-character biography 5 photos Pilot & Today technical support Marketing support in newspapers, in magazines, on TV and on radioENHANCED LISTING $100/month Basic listing plus: Unlimited biography and photos Calendar, video, products, and services features Two full-color newspaper ads promoting your businessFEATURED or CATEGORY BUSINESS LISTING $250/month or $175/month Enhanced Listing plus: Business featured on main page of exploresteamboat.com