exploring internal corporate communications 2020

EXPLORINGINTERNAL CORPORATECOMMUNICATIONS2020

SHIFTSWE CAN SEE

Attitudes

Processes

Perceptions

Challenges

BehaviourPeople

Relations Society

TechnologyP

eopleBusiness

CATALYTIC INTERACTIONOF TRENDS

TechnologyP

eopleBusiness

CATALYTIC INTERACTIONOF TRENDS

TRENDSTECHNOLOGY

Real-TimeInternet of Things

Augmented Reality

MOBILITY

Location AwarenessMedia Convergence

Cloud ComputingMobile Apps

ServicesBattery Life

YESTERDAY

TODAY

TOMORROW

TRENDSPEOPLE

Collaboration

Crowdsourcing

Influence

CommunityMembership Dialogue

TRIBEEngagement Sharing

YESTERDAY

YESTERDAY

TODAY

TOMORROW

TOMORROW

TRENDSBUSINESS

InnovationCoordination GlobalizationSpeed

Operational Excellence

IntegratedDoing Business in an

World

The Creative Class Self Organization

THE EDGEOF CHAOS

...problems are interconnected;

they cross-organizational and jurisdictional boundaries, and they are inter-organizational. No single agency, organization, jurisdiction, or sector has enough authority, influence, or resources to dictate visionary solutions.Some problems are interconnected; they cross-organizational and jurisdictional boundaries, and they are inter-organizational.

No single agency, organization, jurisdiction, or sector has enough authority, influence, or resources to

dictate visionary solutions...Inspired from Jeffrey S. Luke, 1998

THE COST OF MANAGING

VALUE

”MOST THINGS REMAIN UNDONE”

Current cost of managing

Value of managing

Activities whose costs are higher than the potential value for both firms and markets simply do not happen.

Clay Shirky”Here Comes Everybody” 2008

...we have generated a fantastic creative potential but lack the social and economic systems to maintain and harvest...

Inspired fromRichard FloridaThe Rise of the Creative Class (2001)

Most good ideas came from people who were bridging ”structural holes”, which is to say

people whose immediate social network

included employees outside their department….

Ronald Burt The social origin of good ideas

Most smart people do not work for you...

The wisdom of crowds...

THE LONG TAIL

The moving of Knowledge VelocityViscosity

When tacit and explicit Knowledge meet

Conditions for Knowledge Management and Knowledge Work

SELF ORGANIZING SYSTEMS AND PROCESSES

A SCHOOLOF FISH

Successful leadership in an integrated world has the difficult challenge of solving complex, boundariless problems in highly interconnected political and interorganizational contexts in which authority is shared and power is fragmented. Such leadership is essentially

nonhierarchical and occurs outside organizational boundaries.

Inspired from Jeffrey S. Luke, Catalytic Leadership 1998

The solutions meant to meet the requirements of tomorrow is unfortunately often meet by the criteria of yesterday. What got the job done will not get the job done.

”If you always do what you always did, you will always get what you always got!”

TechnologyP

eopleBusiness

CATALYTIC INTERACTIONOF TRENDS

Things we do a lot of in 2020 are things we do today, but we do more, more often, with more people, in more situations, for more purposes,

and effortless

HERE

THERE

SYNCH.

ASYNCH.

One2One One2M

any

Man

y2One M

any2Many

Communication

7 INSIGHTS FOR A 20/20 VISION

PROVIDING

not finding

PROVIDING

not finding

WORK SPACE

not work place

WORK SPACE

not work place

CONTEXT

not the media

COORDINATING

not ordinating

INVITING

not excluding

CROWD PLEASING

not crowd control

OMNIPRESENCETECHNOLOGY PEOPLE BUSINESSCORPORATE COMMUNICATIONS