exporting your bottled water brand to the us · •all bottled water volume higher than csds for...

Exporting your bottled water brand to the US

Presented by:

Water & Environment Manager, Helen Kelleher

8th November 2018

© Zenith Global Ltd 2018

• Worked at Zenith for 15 years

• MSc qualified hydrogeologist

• Experienced in:

• Water resource assessment • Development of new and existing bottled water sources• Source and environmental due diligence

• Advisor on regulations for bottled waters

Helen Kelleher, Water & Environment Manager

2

who am I?Exporting your bottled water brand to the US

© Zenith Global Ltd 2018

introduction

regulatory setting

requirements

facilities

source

labelling

summary

3

contentsExporting your bottled water brand to the US

© Zenith Global Ltd 2018

• Single serve bottled water sector continues to grow –higher growth by volume than CSDs

• All bottled water volume higher than CSDs for first time

• A growing premium market being tapped into by premium mineral water brands

• EU imports are attractive in restaurants, hotels and spas as a high-end offering and to further the experience

• “Provenance” and “process” appeal

• Only ~2.3% of UK exports go to the US. Higher proportion from rest of EU

• Visual appearance and type of bottle is important

Source: Zenith Global Premium Water Report 2018

the US market

4

introductionExporting your bottled water brand to the US

© Zenith Global Ltd 2018

water category

US state

Bottle design

Still or sparkling

Provenance or process

Target market

US market - what to consider

5

introductionExporting your bottled water brand to the US

© Zenith Global Ltd 2018

Food and Drug Administration - CFR 129 and 165

• Good manufacturing practices

• Regular water quality testing to demonstrate compliance

• Labelling and water category

State levelSome states have additional licensing requirements

Federal level

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what is the legislation?Exporting your bottled water brand to the US

© Zenith Global Ltd 2018

• Water quality analysis

• MPA analysis

• Facility inspection report

• Product labels

• Site and facilities diagrams

• FDA requirement confirmation

• Product recall procedure

• Application fees

• Source hydrogeological report

• Facilities engineering report

7

what is required?

• Certain source construction criteria

• Source classification

• Yield test data

• Evidence of separability from contamination sources

• GWUDI assessment

• Container recycling program

Exporting your bottled water brand to the US

Federal level State level

© Zenith Global Ltd 2018

• Storage, pumps and piping

• Filling room

• Facilities and layout drawings

• Bottling facility production

• Containers and packaging

• Sanitation and maintenance

• Multi use container processing

• Employee code of conduct and dress

facilities engineering report

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facilitiesExporting your bottled water brand to the US

© Zenith Global Ltd 2018

• Source descriptions and specifications

• Geological and hydrogeological setting

• Conceptual model

• Catchment identification

• Land use assessment

• GWUDI assessment

hydrogeological report

9

sourceExporting your bottled water brand to the US

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• Water quality assessment

• Yield test data

• Evidence of protection from contamination

• Treatment specifications

• Source classification, proof of hydrogeological setting for ”spring water”

hydrogeological report

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sourceExporting your bottled water brand to the US

© Zenith Global Ltd 2018

spring water differences – UK vs US

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source

UK Spring water US Spring water

• Quality requirements

• From a groundwater source

• Bottled at source

• Microbiologically wholesome

• Permitted treatments strictly limited

• Quality requirements

• From underground formation feeding

spring

• Natural force causes water to flow to

surface through natural orifice

• If external force used, must show:

• Same underground strata

• Same properties

• Water continues to flow naturally

to the surface

Exporting your bottled water brand to the US

© Zenith Global Ltd 2018

proof of spring water

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sourceExporting your bottled water brand to the US

© Zenith Global Ltd 2018

natural mineral water differences – UK vs US

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source

UK natural mineral water US mineral water

• Quality requirements

• Groundwater source

• Emerge from spring tapped at one or

more natural or bore exits

• Bottled at source

• Microbiologically wholesome

• Recognised source

• Stable composition

• Bottled to preserve original purity

• Permitted treatments strictly limited

• >250ppm TDS

• Quality requirements

• From protected groundwater source

• From source tapped at one or more

boreholes or spring

• Stable composition

Exporting your bottled water brand to the US

© Zenith Global Ltd 2018

water categories in US

14

labelling

Artesian Ground Mineral

Spring Sparkling Purified

Well Bottled Drinking

Exporting your bottled water brand to the US

© Zenith Global Ltd 201815

summary

What do I

need?

Market strategy

Commercial strategy

Meet FDA requirements

Extensive water quality

testing

Facilities engineering

report

Source hydrogeology

report

Exporting your bottled water brand to the US

© Zenith Global Ltd 201816

For more information on this presentation or any of Zenith’s services, please contact:

Helen Kelleherhk@zenithglobal.com

Or telephone Zenith s head office on +44 (0)1225 327900www.zenithglobal.com