fa 102a assignment 5cpdf

FA 102a,

Research and Speculative

Product/Service Development

Global Smartphone Access James Rack

Assignment One, Research

“Potential for elitization of the singularity”

http://www.kurzweilai.net/ask-ray-potential-for-elitization-of-the-singularity

Assignment One, Research

“Eliminate interpersonal rivalry, covetousness

and even war, by equalizing life span and

quality.”

http://dutchculture.nl/en/events/international-visitors-delegation-film-producers-ind

Assignment One, Research

“Even physical devices will become almost

free with the advent of 3D printing.”

http://tjksibt.tumblr.com/post/94801988384/how-does-3d-printing-benefit-society

Assignment One, Research

“In low development countries, web enabled data

access networks may be very slow with limited

coverage.”

http://www.soschildrensvillages.org.uk/news/blog/can-developing-countries-benefit-from-cutting-edge-technology

Assignment One, Future Product or Service

Global smartphone access

- Prioritizes underdeveloped areas/regions

- Expands interpersonal and economic

connectivity

- Service is optional

Taylor Swift

Source for Brand Character Words

Selected words from the original posts:

Equalizing

Access

Enabled

Coverage

Generated Name Possibilities:

EquiCoverage (derived by combining equalizing and coverage)

Equalizessage (derived from equalizing, access, and coverage)

Selected Name:

EquiCoverage

Naming Process

EquiCoverage

- Demonstrates the intended purpose of the service

- Emphasizes the values of equity and accessibility

- Suggests the message of equalizing coverage

- Invites further interest in the service

Final Product/Service Name

Brand Character Diagram Sketches

EquiCoverage

Persona

brave

honest

strong

Language

captivated

worthwhile

heal

Purpose

reach

change

understand

Tone

patiently

guarded

clear

Brand Character Diagram

Reach

(This has been chosen from the “Purpose” quadrant of the previous diagram.)

Assignment Three, Logotype Research, Word from Diagram

Assignment Three, Logotype Research

www.detroitlions.com

http://us.puma.com/en_US/home

www.amazon.com

https://online.citi.com/US/Welcome.c

www.nike.com

EC

Assignment Three, Finished Logotype

Whitney Museum of American Art

https://www.facebook.com/whitneymuseum/

Nikon

https://www.facebook.com/nikon/

Purina

https://www.facebook.com/purina/

Assignment Four, Social Media Branding, Research

Assignment Four, Social Media Branding, Facebook Pages

Assignment Four, Social Media Branding, Facebook Pages

Assignment Four, Social Media Branding, Facebook Pages

- Asking people to like the page

- Creating a related Twitter account

Assignment Four, Social Media Branding, Creating Community

Assignment Five, Webpage Layout Research for Wireframes

www.apple.com

Assignment Five, Webpage Layout Research for Wireframes

www.bestbuy.com

Assignment Five, Wireframe

Logotype

Short Description

Photo with Tagline Text

Social

Media

Links

Our Vision Locations ContributeUpcoming EventsSuccess Stories

www.dunkindonuts.com

“America runs on Dunkin’”

www.allstate.com

“You’re in good hands”

http://www.nissanusa.com/about.html

“Innovation that excites”

www.target.com

“Expect more. Pay less.”

www.macys.com

“The magic of Macy’s”

Assignment Five, Tagline Research

Assignment Five, Homepage Visual Design in a Browser

https://invis.io/S281RR1PY#/175989085_Updated_Homepage_Final_Use_This_One

https://invis.io/MV81SLLT3#/176001548_Fa_102a_About

Assignment Five, Lower Level Visual Design in a Browser

Assignment Five, Linked Protoype URL

https://projects.invisionapp.com/share/MV81SLLT3#/screens/176001548_Fa_102a

_About