facebook: 4 wonderful uses
Post on 05-Dec-2014
1.035 Views
Preview:
DESCRIPTION
TRANSCRIPT
Google Marketing Bootcamp
Four Wonderful Ways to Use Facebook
2/11/2010 2
The 4 Wonderful Ways
1. It’s a place to Connect.
2. It’s a place to Build Communities.
3. It’s a place to Share Content.
4. It’s a place to Do Commerce.
2/11/2010 3
1. It’s a Place to Connect
1. Finding Friends
2. Maintaining Friend Lists
3. Have a conversation: Comment, Encourage, Ask & Answer Questions
4. Status Updates, Tagging People
2/11/2010 4
Finding Friends
• Searching for them
• Similar profiles, companies, groups
• Through Email
• Facebook suggestions
• Instant messenger contacts
2/11/2010 5
Maintaining Friend Lists
• Creating friend lists
• How to use your friends list
• Deleting friends list
2/11/2010 6
Have a conversation
• Comment, Encourage, Ask & Answer Questions
2/11/2010 7
Status Updates
• Tag People, Companies, Events, Page
2/11/2010 8
2. It’s a place to Build Communities
• Facebook Groups
• Hosting Events- Creating- Inviting- Managing
• Applications
2/11/2010 9
Facebook Groups
• More for personal use, smaller scale• Limited to 5,000 members• More permission control, ex. Approvals• Communicate through emails• Cannot host apps
2/11/2010 10
Hosting Events
• Creating
• Inviting
• Sharing– Post to profile, calendar
2/11/2010 11
Applications
2/11/2010 12
3. It’s a place to Share Content
• Sharing content from within Facebook
• Sharing content from outside Facebook
• Sharing Events
• Sharing Options
2/11/2010 13
Sharing content from within Facebook
• Videos, Articles, Events
2/11/2010 14
Sharing from outside Facebook
2/11/2010 15
Sharing Options
2/11/2010 16
4. It’s a place to Do Commerce
• Fan Pages- How to make an effective Fan Page
• Facebook Market Place
2/11/2010 17
Network with other platforms
2/11/2010 18
Provide valuable and regular content
• articles, guides, videos, pictures
2/11/2010 19
Have contests that require participation
2/11/2010 20
Principles of an Effective Fan Page
1. Network with other platforms- Your website- Youtube
2. Provide valuable and regular content- articles, guides, videos, pictures
3. Have contests that require participation
2/11/2010 21
Facebook Market Place
2/11/2010 22
The 4 Wonderful Ways
1. It’s a place to Connect.
2. It’s a place to Build Communities.
3. It’s a place to Share Content.
4. It’s a place to Do Commerce.
top related