facebook advertising permissions explained - april 2013

© Qwaya AB 2013

Facebook advertising permissions explained

Sven HambergProduct manager, Qwaya

April 2013

Working with Facebook ads often involves

dealing with Facebook’s permission system

for ad accounts and pages

It can get quite confusing if you are depending

on more than one Facebook user account

This deck takes a stab at explaining the basics

with a somewhat trivial example

Let’s get started!

Meet Joe, Karen and the Company

Karen the CompanyJoe

Karen the CompanyJoe

They all have Facebook user accounts

Joe and Karen have personal accountsPersonal accounts have profile pages and represent real people on Facebook

Karen(personal account)

the CompanyJoe(personal account)

The Company has a business accountBusiness accounts have no profile pages and are not visible on Facebook

Karen(personal account)

the Company(business account)

Joe(personal account)

Joe’s ad account Karen’s ad account

Karen(personal account)

the Company(business account)

the Company’s ad account

Joe owns Joe’s ad account

Karen owns Karen’s ad account

The Company owns The Company’s ad account

Joe(personal account)

Every Facebook user account owns an ad accountAccess to the ad account can be shared with other Facebook user accounts

Joe’s ad account Karen’s ad account

Karen(personal account)

the Company(business account)

the Company’s ad account

Joe owns Joe’s ad account

Karen owns Karen’s ad account

The Company owns The Company’s ad account

Joe(personal account)

Joe has given Karen access to his ad accountKaren can publish ads and see statistics for Joe’s ad account

Karen has access to

Joe’s ad account

Karen(personal account)

the Company(business account)

Joe(personal account)

The Local store and the Brand are pagesPages can represent anything on Facebook, from brands to athletes and artists

the Brand (page)the Local store (page)

Joe’s ad account Karen’s ad account the Company’s ad account

Joe owns Joe’s ad account

Karen owns Karen’s ad account

The Company owns The Company’s ad account

Karen has access to

Joe’s ad account

Karen(personal account)

the Company(business account)

Joe(personal account)

A Facebook page has no owner, it only has adminsAdmins can post updates as the page, as well as advertise for it

the Brand (page)the Local store (page)

Joe’s ad account Karen’s ad account the Company’s ad account

Joe owns Joe’s ad account

Karen owns Karen’s ad account

The Company owns The Company’s ad account

Karen has access to

Joe’s ad account

The Company is admin forthe page ‘the Brand’

Karen is admin for the pages‘the Local store’ and

‘the Brand’

Joe is admin for the page ‘the Local store’

Joe’s ad account Karen’s ad account

the Brand (page)the Local store (page)

Karen(personal account)

the Company(business account)

the Company’s ad account

Joe(personal account)

All advertising permissions revolve around the Facebook user account

As an admin for a page, the advertiser can run ads for it with any of the ad accounts s/he has access to

The Company is admin forthe page ‘the Brand’

Karen is admin for the pages ‘the Local store’ and

‘the Brand’

Joe is admin for the page ‘the Local store’

Joe owns Joe’s ad account

Karen owns Karen’s ad account

The Company owns The Company’s ad account

Karen has access to

Joe’s ad account

Karen(personal account)

the Company(business account)

Joe(personal account)

Joe can advertise for the Local store with Joe’s ad account

the Brand (page)the Local store (page)

Joe’s ad account Karen’s ad account the Company’s ad account

Joe owns Joe’s ad account

Karen owns Karen’s ad account

The Company owns The Company’s ad account

Karen has access to

Joe’s ad account

The Company is admin forthe page ‘the Brand’

Karen is admin for the pages‘the Local store’ and

‘the Brand’

Joe is admin for the page ‘the Local store’

Joe’s ad account Karen’s ad account

the Brand (page)the Local store (page)

Karen(personal account)

the Company(business account)

the Company’s ad account

Joe(personal account)

The Company can advertise for the Brand with the Company’s ad account

The Company is admin forthe page ‘the Brand’

Karen is admin for the pages ‘the Local store’ and

‘the Brand’

Joe is admin for the page ‘the Local store’

Joe owns Joe’s ad account

Karen owns Karen’s ad account

The Company owns The Company’s ad account

Karen has access to

Joe’s ad account

Joe’s ad account Karen’s ad account

the Brand (page)the Local store (page)

Karen(personal account)

the Company(business account)

the Company’s ad account

Joe(personal account)

Karen can advertise for the Local store and the Brand with Joe’s ad account

and Karen’s ad account

The Company is admin forthe page ‘the Brand’

Karen is admin for the pages ‘the Local store’ and

‘the Brand’

Joe is admin for the page ‘the Local store’

Joe owns Joe’s ad account

Karen owns Karen’s ad account

The Company owns The Company’s ad account

Karen has access to

Joe’s ad account

Joe’s ad account Karen’s ad account

the Brand (page)the Local store (page)

Karen(personal account)

the Company(business account)

the Company’s ad account

Joe(personal account)

So for everything to work out, the Facebook user account must have the right permissions

The Company is admin forthe page ‘the Brand’

Karen is admin for the pages ‘the Local store’ and

‘the Brand’

Joe is admin for the page ‘the Local store’

Joe owns Joe’s ad account

Karen owns Karen’s ad account

The Company owns The Company’s ad account

Karen has access to

Joe’s ad account

Hope that helped!If you’re an advertiser handling multiple Facebook user accounts

our Facebook ads tool might be for you

Try for free at Qwaya.com

Icons from Martin Berube, IconCreme