facebook and linkedin - gravity switch

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Facebook and LinkedIn

MSBDC: April 29, 2010

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Overview

01. Introductions

02. Facebook

03. LinkedIn

04. Tips and Tricks

05. Questions

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Who I Am / What I Do

derek allard derek@gravityswitch.com

Website designer / programmer

Website marketer (SEO / Social Media / PPC)

Maximize value of website

Return On Investment (ROI)

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Who Are You?

Do you have a website?

Do you use Facebook?

Do you have a LinkedIn?

What do you want from this workshop?

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

This Workshop Will Help You

Get started with Facebook / LinkedIn

Understand general usage

Define strategies

Avoid common pitfalls

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Workshop Materials

Presentation is posted at

http://www.gravityswitch.com/msbdc

2

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Facebook

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Facebook, Overview Of

Social Network

Launched in February 2004 at Harvard

Opened to public in September 2006

More than 400 million active users

World’s most popular social network

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Why Would I Use Facebook?

Build relationships

Fan page for your business

Promote your goods and services

Become the expert

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

How Do I Set Up Facebook?

Create account

Complete profile (bio / photo)

Create fan page

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Personal page

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Fan Page

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

How Do I Use Facebook?

Connect, connect, connect

Post updates, photos, videos

Create events

Send private and instant messages

Like fan pages

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Facebook (Personal) Strategies

Find friends from email / name

Take advantage of friend suggestions

Converse (don’t broadcast)

Mix personal and professional

Be aware of privacy settings

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Facebook (Fan Page) Strategies

Leverage existing friends

Use company logo

Add company information

More professional than personal

Facebook ads ($)

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

HootSuite

Shortens and tracks URLs

Post / monitor other SM platforms

Schedule posts for future times

Can manage teams

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Screen capture

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

LinkedInLinkedIn

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

LinkedIn, Overview Of

Social network

Launched in May 2003

More than 65 million registered users

Geared towards business professionals

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Why Would I Use LinkedIn?

Get introduced to business connections

Build credibility

Connect with like minded professionals

Become the expert

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

How Do I Setup LinkedIn?

Create Account

Complete profile (bio / photo)

Build connections

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Screen Capture

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

How Do I Use LinkedIn?

Connect directly or via introductions

Post updates / comments

Request and write recommendations

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

LinkedIn Strategies

Be more proactive

Review your connections connections

Participate in Groups

Participate in Answers

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Tips And Tricks

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Tips And Tricks

Use a tool to manage (HootSuite)

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Tips And Tricks

Use a tool to manage (HootSuite)

Cross promote social media profiles

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Tips And Tricks

Use a tool to manage (HootSuite)

Cross promote social media profiles

Use as consistently as possible

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Tips And Tricks

Use a tool to manage (HootSuite)

Cross promote social media profiles

Use as consistently as possible

Keep etiquette in mind

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Tips And Tricks

Use a tool to manage (HootSuite)

Cross promote social media profiles

Use as consistently as possible

Keep etiquette in mind

Try anything once, be creative

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Tips And Tricks

Use a tool to manage (HootSuite)

Cross promote social media profiles

Use as consistently as possible

Keep etiquette in mind

Try anything once, be creative

Devote time to succeed with social media

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Takeaways

Social media is a conversation

Your website is the hub of SM efforts

Become the expert in your field

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Additional Resources

The Social Media Marketing Book by Dan Zarrella

Web Design and Marketing Solutions for Business

Websites by Kevin Potts

The Social Media Bible by Lon Safko and David K.

Brake

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Thank You!

Derek Allard

Gravity Switch

derek@gravityswitch.com | 586.9596

twitter.com/derekallard

facebook.com/gravityswitch

linkedin.com/in/derekallard

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Ask me Questions

Ask Me Questions