facebook foodcourt

Foodcourt

Delivering Social Food Experiences

Nathan Lustig

Corey Capasso

FB Cuisine, LLC

What’s Foodcourt?

• Foodcourt allows people to order food when they want, from wherever they want, while socializing in Facebook

• Foodcourt is the iTunes of online food ordering. Delivering social food experiences.

Find Restaurants

Browse Menus

Select Food

Invite Friends

Social invites for discounts

Check Your Order

Mini-Feed Confirmation

Why online ordering on Facebook?

• Scalability– Viral features only on Facebook

• No second accounts– Users trust Facebook

• Social features– Eating is inherently social– Use social graph for discounts

Foodcourt: The Itunes of Food

• Invited to F8– Facebook Platform Launch 5/07

• Development work begins 5/07

• Beta Launch 11/07– Wisconsin, Michigan, MSU

Foodcourt Launch

• 1600+ users

• 40+ restaurants

• 200+ orders filled

• No marketing, just word of mouth

• Restaurants loved it

• Connected with 5 of largest food chains in USA

Facebook Reaction

• Set up restaurant for Facebook Employees– Filled orders for Facebook HQ

• All contacts at Facebook loved it– “First non-myspace app on Facebook”

VC Funding

• Invited to final round of Fbgrant

• Pitched Fbfund at FB HQ 5/08

• Offered VC funding

• Turned down VC’s offer