facebook for real estate

Social Marketing

@DaveWoodson 1

for Real Estate

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Yes, I know I look like….

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Well, I did a month ago

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NO

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Social Marketing

Why do marketerscare about social?Why Should you care about Social?

• 3 out of 4 Americans are using social technology• 2/3 of the global internet population visit social networks• Visiting social sites is ahead of personal email as the 4th most popular online activity• And, it’s growing at 3X the rate of the overall Internet

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Social Marketing

600,000,000+@DaveWoodson 9

Social Marketing

200,000,000 users

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Social Marketing

Over

100,000,000

users

• almost all fortune 500 are represented• great visibility no matter your size• great way to research competition and clients• SEO friendly links

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Social Marketing

Break it Down

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Social Marketing

Break it Down

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• 96% of all “millenials” have joined a social network

Social Marketing

Break it Down

@DaveWoodson 14

• 96% of all “millennials” have joined a social network• 48% of 18 to 34 year olds are on FaceBook

Social Marketing

Break it Down

@DaveWoodson 15

• 96% of all “millennials” have joined a social network• 48% of 18 to 34 year olds are on FaceBook• 28% of them check Facebook from their phone

Social Marketing

Break it Down

@DaveWoodson 16

• 96% of all “millennials” have joined a social network• 48% of 18 to 34 year olds are on FaceBook• 28% of them check Facebook from their phone

Social Marketing

Break it Down

@DaveWoodson 17

• 96% of all “millennials” have joined a social network• 48% of 18 to 34 year olds are on FaceBook• 28% of them check Facebook from their phone• the 35 and older crowd represents 30% of Facebook

Social Marketing

Break it Down

@DaveWoodson 18

There are 206.2 million registered internet users in the United States

Social Marketing

Break it Down

@DaveWoodson 19

There are 206.2 million registered internet users in the United States

71.2 % are on Facebook

Social Marketing@DaveWoodson

Average person on Facebook that engages a Business

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Social Marketing@DaveWoodson

Average person on Facebook engaging a Business

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•Logo & Information

• images and video

• Events • Pull in your blog feeds

The possibilities are limitless

Social Marketing

Listen

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Social Marketing

Listen

Engage

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Social Marketing

Listen

Engage

Share

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Social Marketing

Listen

Engage

Share

LISTEN

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Social Marketing

Broadcast vs. Interaction

•Engage

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Social Marketing

Broadcast vs. Interaction

• Engage

Sharing is

Caring

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Social Marketing

Broadcast vs. Interaction

• Interact

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Social Marketing

Broadcast vs. Interaction

• InteractIf you listen your friends will tell you

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Social Marketing

Broadcast vs. Interaction

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Social Marketing

Don’t be that Guy…

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Social Marketing

Don’t be that Guy…

@DaveWoodson 35

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Social Marketing

Don’t be that Guy…

@DaveWoodson 37

Social Marketing

Don’t be that Guy…

@DaveWoodson 38

Social Marketing

Don’t be that Guy…

Also Avoid….

OVER Sharing

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Social Marketing

Don’t be that Guy…

Also Avoid….

Tagging People in Bad Pics

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Social Marketing

Don’t be that Guy…

Also Avoid….

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Social Marketing

Don’t be that Guy…

Also….

Have a Filter

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Contact Information:

twitter.com/DaveWoodson facebook.com/theDaveWoodsonLinked.com/in/DaveWoodson

(219)872-8000

ME