facebook ppc training part 1

Presented by: Stephen Webb

Perpetual Marketing Team

facebook PPC Part 1Introduction to facebook “Pay

Per Click”

Facebook PPC

Hello! I’m

Here!

What is facebook PPC?

What Are You Going To Drive Your Traffic To?

•facebook fan Pages?

•Website, Landing Page or Bridge Page?

fan Page With OfferPart 1

fan Page With OfferPart 2

Website

Landing Page

or Bridge Page

Basic Ad Criteria!

•What’s Your Offer?

•Identify Your Target Audience

•Use a Photo That Stands Out

•Make Sure Your Ads Are:

Congruent

Attention Getting, Relevant to your audience & Shows WHY a Person Should Click on That Ad

Fresh

Transparent

• What’s your product? Free Offer, Connect with me,

Webinar, Training • How Are You Framing It?• Will People See The Value?

What’s Your Offer?

•Is it Home Business, MLM, or Internet Marketing? (Frame your ads to fit your audience)

•Are you going after seasoned marketers or new people?

Identify Your Target Audience

Identify Your Target Audience

Interests VS. Keywords

Identify Your Target AudienceCont…

Identify Your Target AudienceCont…

Identify Your Target AudienceCont…

Identify Your Target AudienceCont…

What if you don’t have a lot of Internet Marketer friends?

Identify Your Target AudienceCont…

What if you don’t have a lot of Internet Marketer fb friends?

Identify Your Target AudienceCont…

What if you don’t have a lot of Internet Marketer fb friends?

Use a Photo That Stands Out!

Space is limited to 110w x 80h “pixels”

Pixlr.Com is a great website for cropping

Bold outlines and close ups work best

The Photo should be an “eye” catcher

Keep it simple and not cluttered

Use a Photo That Stands Out! Cont…

Use a Photo That Stands Out! Cont…

Side By Side Test

Make Sure Your Ads Are Congruent!

Make Sure Your Ads Are:Attention Grabbing, Relevant & Shows WHY a Person Should Click on That Ad

Make Sure Your Ads Are Fresh!• Ad cycle is about 2-weeks

Ad Life Cycle

•CTR = Clicks to Impressions•Desired CTR of .57 or higher “Saves You $$$”

.02 - .05

Beginners Should

Budget no more than $10 - $15 per Day –

While Testing

Lead Cost Will Vary From $3 - $10

“End of fb PPC Part

1” Continue to next video for Part 2