facebook & twitter 101

Why Social Media?

Because it’s where your next client is.

How Many People …

• Have a Facebook Personal Page• Have a Facebook Business or Fan Page• Have a Twitter Account• Have a Linked In Account

• Have Custom URLs on Facebook and LinkedIn?

The Best Social Media Is Interactive

– It’s a conversation between you and others.

Facebook – Twitter – LinkedIn

• Facebook – Friends, Family• Twitter – Only 140 characters –

primarily text• LinkedIn – Professional Network

All Three• Status updates • Feeds can be

connected• Blogs posts can be

automatically added

Naming Your PageWhat’s your goal?

• SEO – Are you trying to drive search traffic to your site?

• Consistency – Can you be consistent with your Domain/Facebook /Twitter/WordPress names? Internet Real Estate is cheap.

• Easy to remember, Easy to type

Social Media Name Don’ts

• Copyrighted names - Realtor®, Keller Williams• Someone Else’s Business Name

If you build an excellent following and get shut down, you loose all the time, energy and effort you put into building that following.

On Facebook Why do you need a Business Page?

• You’re not supposed to do business on your personal page.– No House Listings– No Business Promotion– No Contests

• Separate your business from your personal life

Setting up your

Facebook Personal

Page

Setting up your

Facebook Business/Fan Page

Log out of your Facebook Page or go to www.Facebook.com

Creating a Business Page

Fill in Your Information

Here’s what you get:

Next Steps

1. Upload your image

Uploading an Image

Next: Open your

Fan Page and Go to the Info

Tab!

Info Page!

Important Items:1. About – This shows up

on the left column of your Fan Page

2. Description – Tell us why we should choose you!

3. Email 4. Phone 5. Website6. Be sure to include

your DRE Number Somewhere!!

Note – You can create a Custom URL on this page once you have 25 Fans!!

Back to The Steps

Wait until you’ve done several Status Updates!

2 & 3. Invite friends and tell your fans!

4. Status Updates

5. The “Like Box”

6. Mobile Options

Status Updates

What if I don’t like my post?

If you hover your mouse over the right side of the post, the “Remove Post” x-box will appear.

If It’s someone else’s post, your options include: Person

Keeping Track of Comments

Click on “Edit Page” on your Business/Fan PageGo to “Your Settings”

Changing How You Post

*On the upper right corner of your Business Page.

You can choose to post as yourself or as your Business Page

Adding Admins

If you want someone else to help you with your page, don’t give out your password, add them as an Admin!

On your Page, Click “Edit Page”; go to “Manage Admins”

Now that you have a

Business Page , Where is it? On the Top Right of your Personal Page. 1. Click on Account2. Then Use

Facebook as Page

Why Do Status Updates?

• Position Yourself as an Expert• Keep People Thinking About You– If they aren’t thinking about you, they can’t

recommend you.• These are people who “Liked” your page. They

want to hear from you.• You want to be in the NewsFeed

To be at the top of your friends New Feed, you must get their attention.Clicks, Likes, Comments, Shares

You need to be getting interaction with others.

Status Updates – What do I post?

• Status Updates – What have you done for your clients?

• Questions – Create a poll. • Photos – Open House, Just Sold, Just Listed– Tag People

• Links – What information can you provide?• Videos – If you make them, you can post them

here.

Where do I get things to post?Find interesting and valuable Links:• Newsletters

– Keller Williams Monthly Newsletter & Video – This Month in Real Estate• www.mykw.kw.com Marketing, Marketing My Business, Marketing to My

Sphere (Post it on your website first)• Or YouTube www.youtube.com/user/kellerwilliams

– Lowe’s • Realtor Benefit

– https://www.lowesrealtorbenefits.com/

• Lowe’s Daily Real Estate News– http://lowes.inman.com/newsletter/04-11-2011.html

– RisMedia• Today’s Real Estate Advisor

– http://newsletter.rismedia.com/newsletters/preview/4878/59729/3658319

– Title Company, Property Inspector • Google Alerts – Google.com/Alerts

Google Alerts

Things You Don’t Want to Post

• Something that promotes a competitor– Check the ads on the sides– If it’s a blog, make sure it’s not from a local

competitor• Make sure you agree with what it says• Know what you’re posting in case someone

comments on it

Inviting People to your Business Page

From Your your Personal Page:1. In the Search Box,

find and select your Business Page

2. Choose: Invite Your Friends (Suggest to Friends Button)

3. Pick and Choose from your current Facebook Friends

OR

Adding a Like Box to

your Website

Very easy if you’re using WordPress or

another website that uses Widgets

Once your page is setup, you can find this under “Edit Page/Marketing”

Almost Anything You Want to Do, You Probably Can

AppsConnect

Facebook with the rest of your

world.

Facebook Extras• Landing Pages– No more <FBML> now iFrames

• 600 x 200 Photo to promote your page

• Facebook Events – Invite your friends to your Open House

or Seminar• Add a Flickr Stream • Add Your Blog –

NetworkedBlogs.com

Must Haves

• A Good Photo • Custom URLs once you get to 25

fans– http://www.facebook.com/

IWriteTheWords vs http://www.facebook.com/pages/I-Write-The-Words/191519697558756

– Be sure to update any links to your old URL

Facebook Insights

Under “Edit Page”,

“Insights”

Twitter

Twitter.com

Creating Your Profile

Setting Up Your Profile

Send Tweets from your phone.

Receive DMs and from users you want to hear from.

Put Twitter on Your Website

Twitter Background

KW Twitter Backgrounds

http://mykw.kw.com/kwintranet/getSiteCTPost.action?pid=637&id=-1

Connections = Apps

Twitter Screen Shot

Twitter Feed

Other InfoYour Tweets

Following – Who you’re following

Followers – Who’s following you

Trends – what people are Tweeting about

Who to Follow – Suggestions for you

How to Tweet

• 140 Characters – It counts down for you!• Keep @ responses and mentions in mind• Use bit.ly or some other URL shortener – Sign up and create custom URLs

• Use Hash Tags “#” to group Tweets

ReTweets

How to Retweet:1. Hover over a Tweet2. Click the Retweet link3. The Tweet will then be forwarded to all of

your followers

Mentions

• Mention someone in your by adding “@TwitterName” in the Tweet

Ann commented on my tweet and mentioned me to give me credit for the original tweet.

You can see the bit.ly shortened URL.The original URL was: http://www.copyblogger.com/cowardly-entrepreneur/

URL Shorteners

Bit.ly Goo.gl Tinyurl.com

Hash Tags

• Provides a way for Twitter Users to organize themselves– Easier to find a specific topic • Search for #SpecificTopic

– Easier to follow that topic– More likely that a topic will Trend• More people will find, follow and comment on the

topic

Hash Tags

Getting your Arms Around TwitterAll allow you to send and view Tweets, shorten links, and schedule Tweets. • Social Oomph – Most of Twitter interface is free

– Auto reply to those who follow you– Schedule Tweets– Track multiple conversations

• TweetDeck – Free– Track multiple conversations across multiple platforms– Schedule updates– Works with Twitter, Facebook, LinkedIn, MySpace, Google Buzz and

Foursquare• HootSuite – Free

– Track multiple conversation across multiple platforms– Schedule updates – Works with Twitter, Facebook, LinkedIn, Wordpress.com and Ping.fm

Some of John Kremer’s 154 Ways to Tweet

Be helpful. At least 50% of your tweets should answer people's questions, respond to others' remarks, or be involved in helping others or creating relationships. Less than 10% of your tweets should involve any kind of direct selling.

Be supportive. When people are having a rough day or dealing with a negative comment, support them.

Sample tweet: @annkeelerevans:@JohnKremer my thoughts and prayers are with you. may it go well.

Be interesting.Sample tweet @skinnyjeans:Interesting concept: Beauty = weapon of mass attraction.

Be funny. Sample tweet @RoseannHiggins:RT @JohnKremer Messy women make good lovers. — Patrick Jane, The Mentalist RH: There you have it. Why my office is a zoo! That's funny. :)

Sample tweet @KCBooks:@JohnKremer Messy women do make great lovers...when they can find their significant other in the clutter ;)

Twitter Resources

• Mashable – The Twitter Guide Book– http://mashable.com/guidebook/twitter/

• Twitter Help Center– http://support.twitter.com/

• 154 Ways to Tweet – What to Tweet, How to Tweet – Free ebook– http://www.bookmarket.com/

50WaystoTweet.htm

How to Promote Your Pages1. Add Like buttons and Links to your Webpage2. Post frequently and consistently3. Connect Facebook, Twitter and LinkedIn – if

it works for you4. Promote your

social pages through your signature block

If you’re going to Tweet, you can:

Connect Twitter to FacebookTo connect your Twitter Account and your Facebook Account:1. Log into yourTwitter account 2. In a new tab or window, log into the

Facebook account you wish to have your Twitter updates posted to.

3. Navigate to the Applications page http://apps.facebook.com/twitter/

To Connect Twitter to Facebook

If you’re going to use Facebook Connect Your Business Page to Twitter

• Go to www.facebook.com/twitter• Log into your Facebook Page• Pick the Fan Business Page to connect• Confirm the Twitter Account name, and Click

Allow

Connecting Facebook to Twitter

Call Me for HelpJudy KaneI Write The Words

Writing and Support for Marketing, Websites and Social Media

Judy@JudyKane.com408-504-6614