facebook, youtube & face2face

Facebook, YouTube

& Face2Face

Syndicate your marketing message with

your social networks

FOUNDATION OF TODAY’S TALK

• Twitter is open and searchable; Facebook is not

• Your Twitter followers are not sending you messages; Your Facebook friends are

• Networking rules apply: Be interested; be interesting

TWITTER: Stream or River?

• 640 Tweets per second

• 106 Million Accounts (40% in USA)

• 24% are Lurkers (0 followers)

• 27% will log in today

• 70,000 3rd party applications

• 75% of users access from 3rd party Apps

• 600 Million search queries per day

FACEBOOK: too big to ignore?

• 500 Million Users (150m in USA)

• Half will log in today

• Average user has 130 friends

• 200 Million mobile users

• Mobile users are twice as active

Facebook Basics for Business

• Pages are for businesses, orgs, brands

• Profiles are for people

• Adjust your profile privacy settings– Turn off view-ability of tagged photos– Use lists to manage privacy settings for

groups of your friends

YouTube Tips

• Post here first for flexibility & tracking

• Videos should be relevant to your business or customer base

• Create playlists

• Embed your videos to your web site, blog, ChamberTV, etc.

HOW Does This Work?

1. Write your first post on NewsShare in Face2Face

It’s got one of these! >>

HOW Does This Work?

1. Write your first post on NewsShare in Face2Face

2. Now use Twitterfeed to plug your NewsShare into your

1. Facebook Fan Page

HOW Does This Work?

1. Write your first post on NewsShare in Face2Face

2. Now use Twitterfeed to plug your NewsShare into your

1. Facebook Fan Page, and

2. Twitter

Why Does This Work?

1. Search engines loves social networks

2. Search engines also loves Chamber sites

3. Social networks want content

4. Our business members have content

5. Members can improve search engine optimization by posting on Face2Face

NewsShare as SEO

• Effective Headlines• The First Paragraph• The Middle Paragraphs• —End—• Boilerplate

– In 5 sentences or less, Who are you?– Contains complete contact information– Should be consistent; inconsistent =

unprofessional

Take Action Now

1. Write your first post on NewsShare in Face2Face

2. Now use Twitterfeed to plug your NewsShare into your

1. Facebook Fan Page, and

2. Twitter

3. Create a YouTube channel so you can embed videos in your blog and web site