factors affecting business location
Post on 02-Nov-2014
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Factors Affecting Business Location
Convenience goods: Items bought out of habit and sold in numerous outlets; should be available close to consumer’s home or along the route traveled regularly. Examples: bread, milk, gasoline
Appropriate Locations for the Sale of Different Types
of Consumer Goods
•Shopping goods: Items purchased after comparing prices and features; should be located where customers can easily compare prices and features. Examples: cars, clothes, appliances
•Specialty goods: Items that consumers purchase infrequently and will make an extra effort to buy; location is not a major factor since customers will go out of their way to make these purchases. Care should be taken to locate near businesses of comparable quality and prices. Examples: specific brands, designer items, or exclusive merchandise
Appropriate Locations for the Sale of Different Types
of Consumer Goods
•Downtown/central shopping district
•Neighborhood shopping center
•Community shopping center
•Regional shopping center or mall
•Super-regional shopping center
•Industrial park
•Stand-alone/freestanding
•Home-based
Downtown Area
•Centrally located and easily accessible
•Offices and professional businesses
•Varying rental rates depending on the town/city
Neighborhood Shopping Center
•Close to residential areas to meet the convenience needs of the nearby neighborhood residents
• Usually includes a supermarket or drug store as an anchor tenant
•Suitable location for goods and services purchased frequently
Community Shopping Center•Serves residents of many neighborhoods
•Combines convenience goods and shopping goods
•One or two major stores plus 10 or more smaller stores
•Variety or junior department store as anchor tenants
•Rent affordable, but higher than neighborhood shopping center
Regional Shopping Center or Mall
•Combines three or four anchor stores with 40 or more other stores
•Located to serve several towns or cities in the region
•Less accessible for some customers due to distance customers due to distance
•Rent may be high
Super Regional Shopping Center• Extremely large - exceeds 750,000 square feet
• Many anchor stores and hundreds of smaller stores
•Designed to attract customers willing to travel great distances to shop
•Rent very high
•Not recommended for new business owners
•Example: Mall of America
Industrial Park
•Business properties developed on less expensive sections of land away from housing developments and downtown areas
•May be subsidized by communities in order to attract industrial businesses
Stand-Alone/Free Standing
•Separate from other businesses
•Often, but not always, located just outside shopping centers
•Dependent on drive-by traffic
•Must advertise
•Rent usually lower
Home-based
•Located in a private residence
•Suitable for businesses requiring little personal contact with customers or where work is picked up or dropped off
•No rent to pay
•Possible tax savings
Before Selecting a Site, Several Factors to Consider
• Local competition
• Area population
• Chosen land and/or building
• Features
• Proximity to target customers
• Proximity to other businesses
Local Competition
•Direct Competition: Businesses selling the same products or services.
•Indirect Competition: Businesses offering different products or services yet competing for the same consumer dollars.
•Complementary Competition: Businesses that sell products or services that can be used with other purchases.
Area Population
Cultural characteristics – various ethnic backgrounds
Vocation - what the people in that area do for a living
Age – important due to purchasing patterns
Income – how much are the people in the area willing or able to spend
Mobility - do they have their own transportation or are they dependant on public transportation
Under-served consumers - people whose needs aren’t being met
Zoning – what types of businesses or other structures can build in the area. See zoning laws.
Cost – highly popular area may cost more
Traffic patterns - congested, free-flowing, easy access, etc.
Chosen Land and/or Building
Other Features of Importance
• Adequate space• Safe, well-lighted area• Easy access and exit• Adequate parking• Proximity to target customers• Proximity to other businesses (helps ensure
customer traffic and may boost positive image)
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