facts & friction albion

MOBILEFACTS & FRICTION

FACTS (FROM MOBILE FIX)

People

Physical

Places

Promo’s

Devices

THE NEW 4Ps OF MARKETING

Mobile to evolve like online?

“ OK we need a website ”

“ We need traffic – lets advertise

online ”

“ We need to be strategic about

online ”

1995 - 1999 2000 - 2005 2006 - 2009

MillionsOnline

Businesses cannot riskbeing slow with mobile

“ OK we need a website”

“ We need traffic – lets advertise

online”

“ We need to be strategic about

online”

1995 - 1999 2000 - 2005 2006 - 2009

MillionsOnline

350mOnline1999

400m+Smartphones2010

Morgan Stanley believe each computing cycle is 10 times bigger than the lastSo mobile web is potentially 10 times bigger than the PC internet

The iPhone changed everything

15% of all US searches are mobile

Places

“Mobile users are more prone to take immediate action. People searching on mobile have a higher intent.The time between intent and action has been narrowed.”

Places

Facebook have 200mmobile users & talk of

reaching billions…

People

Physical

10 million mobile shoppers in the UK in December alone.

Mobile will influence up to $110 billion in sales in Europe

Physical

Square

Physical

O2 signs Starbucks & L’Oréal for

location-based mobile offers

Promo’s

People

FRICTION

(2005)What we need is a viral

(2010) What we need is an iPhone app

IT’S COMPLICATED….

IT KEEPS CHANGING…

& MOST ADVISORS EITHER DON”T GET IT OR ARE SELLING THEIR TECHNOLOGY

THE IDEA OF THE FIXED PHONE LINE BEMUSES KIDS

THE FIXED WEB WILL SOON SEEM EQUALLY ODD

IT’S TIME TO EXPERIMENT