fashion brands

The Infusion Store

- Online Retail & E-commerce- London, United Kingdom.

Theinfusionstore.co.uk is an online e-commerce business in London. The company manages an inventory of top-of-the league Indian designers like Gaurav Gupta, Rakesh Aggarwal, Walnut, Geisha, Pankaj & Nidhi and more. The company market, sell & design customized clothes for British Market.

Marketing Objective

Brand Building. Art Direction. Category Marketing. Social Media Marketing,

Online Marketing & Activation of Infusion website.

Preeti Chandra

- Fashion Show - Mahalaxmi Race Course, Mumbai.

Marketing Objective

Promote Designer Preeti Chandra’s Apparel Designs for Elite Clientele of

Mumbai, resulting in more brand awareness of Preeti Chandra.

ConceptInstead of just having a run-of-mill fashion show, I decided to convert the evening into an event full of many activities that the target group could relate to and engage with.

Fashion Show: Instead of static backdrop the set was designed using a live video backdrop using Designer Preeti Chandra’s fabric patterns.

The audience were selected as a mix of high profile individuals along with bollywood celebrities like Karishma Kapoor,

PoloMatch: We used the platform to make audience have an experience of a Polo match endorsing the elite theme of the brand and event further.

Live Band: A live band performance followed to unwind the audience and immerse in the evening.

Motorola Aura Brand Campaign

Motorola Aura

Motorola Aura was positioned for HNI category. To give it’s exclusivity a reputation of elite I devised a strategy to make it accessible to only the selected few thus pushing word of mouth marketing & simultaneously building an aura around the brand. A website was created that could only be accessed through a password. A direct mailer was sent to selected clientele with the password to the website. The campaign generated lot of interest and people asked each other if they had received a password form Motorola fuelling the activity further.

Celebrity Endorsment

Abhishek Bachchan was used as a brand ambassador for the the brand launch.

A press launch was designed with celebrity endorsement from ace bollywood fashion designer and motorola MD.