fashion forecasting
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FASHION FORECASTING IN WINTER 2009-2010
FASHION FORECASTING IN WINTER 2009-2010
INTRODUCTION:
The color forecast for winter 2010 has a look of glamour and an eye catchy selection
of largely dark color. The contrast with the muted color of nature during the seam could
hardly be greater.
DANDY MANIFESTO:
CONTEXTThe world of books, writing, manuscripts, calligraphy and coded language. A
theme combining the somewhat stuffy elegance of the Oscar Wilde style dandies with a
bohemian, more modern, poetic, “artist” spirit. An androgynous silhouette: chic and
decadent for a look both outdated yet contemporary.
COLOURS
A dark, shady range in a variety of inky tones. Touches of color electrify the
palette. And to tone it all down: white and taupy or grayed shades.
BEAUTY
Experimental, audacious make-up borrows from Dadaism, typography and photo-
montage.Two palettes co-exist: the first explores paper, whiteness and material effects,
while the second, darker range is inspired by ink, pencil, charcoal and graphite.
MATERIALS
Men’s supple, ultra-fine worsted wools in the spirit of Savile Row tailors Stripes
used with subtlety: discreet banker’s stripes, stippled chalk stripes, tuxedo pants
emphasized with a band of tone-on-tone satin. A graphic spirit borrowed from the wide
stripes of club ties or men’s satin waistcoats Fluid fabrics, heavily drapey silks: crêpe,
crêpe georgette, chiffon. Delicate lace and embroidered tulles Jacquards and tapestry-
style weaves are inspired by the elaborate covers of old books.
KEY WOMEN’S’ PRODUCTS
Redingote-coats. Short 2-in-1 jackets (jacket + waistcoat). Little men’s
waistcoats.
Cigarette-legged pants and darted cropped pants.
Striped shirts or with plastrons, shirttails, with scarves and lavallières.
Cardigans. With tailored collars, belted, Jacquard Oversized jackets.
Skintight miniskirts in stretch cotton with rock details: zips, buckles, insets,
Lace tops and dresses.
KEY MEN’S PRODUCTS
Tuxedo spirit, fitted cuts, in a sportswear mood Short coats in little English
checks, basket weaves, tweed. Duffle-coats
Historical military coats: engraved ball buttons and double-breasted
Prints: checks and flowers for hunting jackets, waistcoats and tapered pants.
Riding jackets, short, buttoned and fitted.
ACCESSORIES
Women: lambskin gloves. Textile shoes, decorated pumps, with patent or gimped and
perforated toes. Material mixes for bags: skins, crocodile, and natural leather
Men: caps inspired by riding hats. Tartan ties. Military and riding boots. Checked
Borsalinos.
GOLD DIGGERS:
CONTEXT
Inspiration of functional country buildings. Focus on a modern barn spirit.A new
take on the pioneer spirit. The good sense of the Shakers, the simplicity of the Amish, a
pre-industrial world where gold diggers and hobos jumped trains in search of adventure.
A rough, rebellious chic, not lacking in sensuality.
COLOURS
A range of neutrals evoking the dusty landscapes, from ocher to green and
completed by grayed blues and the colors of enamel.
BEAUTY
A range of denuded tones, greenish and yellowish neutrals evoking the vegetation
of the American prairies, completed by a grayed blue and the pinkish notes of heather.
Make-up favors material effects: powdery, used, faded, gradated, and washed-out.
Flashes of golden or coppery shine in touches and associated with grayed or greenish
neutrals. Hair is very sober in neat, controlled volumes.
MATERIALS
Raw materials: tweed, thick broadcloths, boiled wool flannels, thick military
blanket-style wools
Very masculine notes: Prince of Wales checks, Harris Tweed, big checks
Soft, slightly used fabrics: washed, brushed, used, emerized cottons
Denim: authentic, raw or slightly softened by washing “Handkerchief” checks,
tone-on-tone embroideries, flounced trims. Cotton laces, floral poplins, quilt-style
motifs
KEY WOMEN’S PRODUCTS
Little coats and square jackets with rows of buttons
Officer-style jackets and coats
Carpenter-style cropped pants: multi-pockets, oversized, removable brace
Elaborated smocks, blouses and tunics: topstitching, Liberty prints, broderie
anglaise.
Shirttails and light dresses in “farmer’s daughter” satin and cretonne. Tone-on-
tone crochet
Mini blazers in cotton plain weave or coated tweed, piped in nubuck
Silk peasant dresses in a romantic spirit.
KEY MEN’S PRODUCTS
Wide, cropped, darted trousers in big retro checks
Short spencer-style jackets.
Denim work blousons lined in lambskin or rabbit, or in wadded quilting
Boxy leather blousons: perfecto, biker, aviator styles
Coated or oiled cotton trousers with yokes, panels and leather reinforcements
Short US military officer’s jackets
Slim fatigues: less volume, pockets are more discreet.
ACCESSORIES
Women: straight drawstring boots, snap-fastened belts, belt-purses, aumônières,
carpincho gloves, shearling sandals
Men: biker’s boots, slouch bags in aged leather or in grungy checked canvas, retro
military caps
BEWITCHMENT:
CONTEXT
Water leaves its trace on architecture and soaks it in poetry. Moving, fluid
metamorphoses create the illusion. An intriguing, aquatic universe, conducive to charm,
all sorts of metamorphoses or mutations and expressing the deep desire for a poetic, re-
enchanted everyday.
COLOURS
A precious range inspired by the brilliance of raw gemstones. Baroque pearls,
amethysts, tinted quartz.
BEAUTY
The gradated palette favors water colored and moiré effects in liquid blue-green
tones. Tied-up, crimped, very long and dense, pulled back and worked in complex
volumes… hairstyles are spectacular and represent abundant vegetation.
MATERIALS
Silky, fluid fabrics: chiffon, crêpe, silk pongee, light satin
Heavy-draping panne velvet
Shot effects: moiré, metalized, vibrant surfaces
Coatings and prints for damp, aqueous aspects
Precious weaves and cloths: damasks, Jacquards, lace or embroidery effects
Fringed effects evoking animal hair.
KEY WOMEN’S PRODUCTS
Long, supple coats in shearling
Wide cotton sateen fatigues, wide multi-dart pants, cropped crinkled
linen/polyester pants
Soft, loose, enveloping, diaphanous knits. Loose jersey tops.
Layers: short jersey knits to wear over ultra-fluid dresses, skirts and pants
Ultra-supple lambskin coats and jackets
Fishermen’s capes and parkas. Coated, oiled cotton plain weaves
KEY MEN’S PRODUCTS
Fishermen’s jackets: long, enveloping, with drawstring and belt plays “Anointed”
pants: oilskin aspects
Zipped blousons in heavy-gauge knits, heavy cables or ribbed knits
XXL volume coats, worn oversized
Maxi heavy-gauge cardigans: extra-long, cabled, worn as a coat
Sinuous knits: new cables and ribs in marled knits
ACCESSORIES
Women: pleated gloves, python-printed leggings, insect jewelry, open ankle boots,
daywear purses, tied, gathered bags
Men: fishermen’s style boots, colored rubber rainboots, rainboots in a Doc Martens
spirit, multi-pocket slouch bags in a Barbour spirit.
TECHNO-FOLK
CONTEXT
The city and the urban world are sources of inspiration, with sculptural forms
between the raw and the ultra-technical and where color is highly present. An awareness
of the world born of the desire to save endangered resources and folklore. A nomad,
tribal spirit, also inspired by urban landscapes. A cultural mix where natural instinct is
reconciled with technological progress.
COLOURS
The bright shades of traditional embroideries: flame red, bright pink, turquoise,
fuchsia or purple-blue. In contrast are a variety of more neutral beige accents inspired by
the steppe and the desert.
BEAUTY
A bright range of colors is associated with a second palette composed of pale or
dark neutrals, evoking the nomads’ tents. Make-up is happy, colorful, fresh and joyous,
almost naïve.
MATERIALS
Rustic wools: tweeds, bouclés, floating or ripped-out yarns, granular hands Thick,
felted, boiled broadcloths
Ornamental or folkloric motifs in the form of Jacquards and damasks
Technical, waterproofed fabrics in a windbreaker spirit, occasionally enlivened by
handcrafted trims or very soft lining (wool or cotton)
Folk trims and appliqués: pom-poms, beads, feathers, passementerie,
embroideries
WOMEN’S KEY PRODUCTS
Wide oversize pants with dropped crutch
Uncluttered jackets and fitted trench coats
Miniskirts with gathered panels, either solid or printed
Graphic knits with big cowl necks, asymmetric knits
Folk blouses and smocks, tunics, ornamented with braids, plastrons, fringes,
embroidery
Wadded puffer jackets, maxi collars, tonic colors
Jodhpurs worn loose in jersey or dyed denim, flashy colors
MEN’S KEY PRODUCTS
A-line volume lumber jacket, mixed skins
Multi-pocket overalls
Fur-lined parkas and puffer jackets + rib trims
Windbreakers in light cotton/nylon
Ethnic track pants, embroidered and printed
Military jackets: braids, medals, fantasy decorations
Undershirts with added value: plastrons, embroideries, prints
ACCESSORIES
Women: tabbed, ergonomical sandals, fur collars, zipped platform soles, high pleated
boots in stretch patent leather + lacquered heel, long gloves with graphic cuts
Men: ankle-high runners with folk-printed fabric, runners and bags with heat-set printed
ethnic motifs, caps in big two-tone checks.
CONCLUSION:
Here we have discussed about the fashion forecasting for winter and summer for 2009-
2010 with the themes such as dandy manifesto, techno folk, gold diggers which consists
of context, colours, beauty, materials, womens key products, mens key products and
accessories which gives a detail information.
REFERENCE:
www.fashiontrendsetter.com/content/color_trends
www.fashion forecasting for 2010.com
www.lengpeng.com/ - United States
www.docstoc.com
bkstone1.blogspot.com
“Fashion forecasting”Evelyn L. Brannon - Business & Economics – 2005
“Fashion forecasting”Kathryn McKelvey, Janine Munslow - Business &
Economics - 2008
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