fast pitch forum (adready)

By Mark FeldmanSVP, Sales & BD

State of Display

-OMMA Magazine by Joe Mandese, Feb 1, 2009

Inventory glut 4.5 trillion impressions 2,000/user/month 300+ networks 10% of inventory sold directly

accounts for 70% of revenue

“surplus capacity and increasing reliance on advertising networks

threatens the "premium nature" of publishers' brands…”

*John Frelinghuysen, Bain Consulting, 2008

Source: PubMatic AdPrice Index – Jan 2009

© 2009 AdReady, Inc. Confidential 2

Potential

© 2009 AdReady, Inc. Confidential 3

1 million+ search advertisers 44,000 display advertisers in 2008

What if display had 1 million+ advertisers?

AdReady Hypothesis:Greater Demand = Greater Relevance = Greater

Monetization

Traditional Advertisers

Search

Display

What It Means

© 2009 AdReady, Inc. Confidential 4

What is AdReady?

AdReady is an online advertising technology and services company that makes online advertising easy, effective, and

accessible.

“We make display work like search.”

© 2009 AdReady, Inc. Confidential 5

Company Background

Established June 2006 $12M of funding to-date by Bain Capital, Madrona Venture Group and Khosla VenturesExperienced team: Classmates, AOL, Disney and F5 NetworksManaged 2,000+ advertisers in 2008 9 billion impressions across thousands of sites

Power the display advertising platforms for over a dozen of the top 100 publishers.

© 2009 AdReady, Inc. Confidential 6

AdReady.com

© 2009 AdReady, Inc. Confidential 7

Creative Library

© 2009 AdReady, Inc. Confidential 8

Creative Customization

© 2009 AdReady, Inc. Confidential 9

Media Planning

© 2009 AdReady, Inc. Confidential 10

Reporting & Optimization

Account Management Tools: Detailed daily reporting Updated bids and budgets 24/7 Ability to play/pause any aspect Transparent site reporting Auto-optimization

© 2009 AdReady, Inc. Confidential 11

‘AdReady for Publishers’

© 2009 AdReady, Inc. Confidential 12