fast pitch forum (redfin)
Post on 19-May-2015
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Redfin: Changing the Game
The Redfin Story
• First we built the best search site• 15% more listings, directly from brokers• 4x the listing data that brokers share• 0 ads, registration requirements
• We hired the best agents & paid ‘em to do the right thing• Top 3 buy-side agents in King County • Customer-satisfaction bonuses, not commissions• Public reviews: every client surveyed, deal or no deal
• Then we got the best results• Better price: $4,000• Lower fees: $7,500
Weeks Agent Spends With Client
Commissions paid by consumers more than doubled from 1995 - 2005Source: California Association of Realtors, "2005 Internet Versus Traditional Buyer Study
Home-Buyer Client Satisfaction
Source: National Association of Realtors, 2004; Redfin 2009 Customer Satisfaction Surveys
Unique Visitors: +287%
Visits Visitors
Revenue: +40% Year over Year
Partner Program: Exceeding Plan
Week Since
Launch
Our Future• Domestic reach: 20% 50%• Increasing market-share: 5% in key
markets• Scalable marketplaces
• Traffic: acquisition• Commerce tools: efficiency• Review system: accountability
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