fat fish games presentation 20 nov 13

david@fatfishgames.com@davidmlane

Getting into the App business

David LaneManaging Director

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About Us

• Formed the business in 2004.

• Formed with friends from university.

• Wanted to work for ourselves

• Getting into games

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Funding your idea

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• Cash flow. • Start up money/Seed funding.

• Investors • Loans & grants.

Your team

4

• Who do you start a business with?

• Should you get a partner? • Working with family & friends. • Hiring & firing.

The billion dollar idea

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?

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• Most apps go unnoticed

• Paid vs. viral growth

• Know your target audience

• Measure your marketing success

Promo, promo, promo

jonas@fatfishgames.com@fatfishgames

What goes into making an App?

Jonasson LochnerProduct Director

1

Concept

• Using your instincts

• Current Trends / Me too Apps

• Competition, USP

• Niche / Gap on the Market

• Passion vs. Logic

• Short Term vs. Long Strategy

2

Decisions, Decisions, Decisions

3

• Designing your App

• What platforms to develop for • Time / Cost Management.

• Unified Free App, and UI

Software Design Cycle

4

• Your Team, Sub Teams

• High Level Design of Your App

• Published case studies

• AB Testing

Rinse and Repeat

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• Event Tracking and User Behaviour

• Compare, Optimise, Repeat

• Your App is never finished

• Product Development Strategies

• Scrum, iterative and incremental

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• Goals and defining success

• Making your App successful

• A great App is not enough

• What have you learned?

And the rest…

www.FatFishGames.com@FatFishGames

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Questions?