figaro content marketing seminar: how many content marketers does it take to sell a lightbulb? -...

Post on 16-Jul-2015

579 Views

Category:

Marketing

0 Downloads

Preview:

Click to see full reader

TRANSCRIPT

How many content marketers does it take to

@stekenwright | #FigDigContent, 19 Feb 2015

Fresh content

Profit

@stekenwright

@stekenwright

Awareness

Consideration

Conversion

@stekenwright

Manual Action/Panda

Manual Action Revoked

Content Strategy

No Link Building

@stekenwright

@stekenwright

@stekenwright

@stekenwright

@stekenwright

@stekenwright

@stekenwright

@stekenwright

@stekenwright

No engagement

@stekenwright

referrals

@stekenwright

YOY organic traffic

@stekenwright

enquiries

@stekenwright

Manual Action

Manual Action Revoked

Content

@stekenwright

Thank you from

stephen.kenwright@branded3.com @stekenwright Branded3.com @Branded_3

top related