finding influencers in your crm & making advocates

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Twitter @chasemcmichael @infinigraph http://blog.infinigraph.com.

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SOCIAL CRM

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HYPER COMMUNICATION IS NOW

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THE SOCIAL UNIVERSE

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CONSUMER STILL USE EMAIL

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TRANSFORM CRM INTO SOCIAL

Makes $45k-$65k/yr

Account Executive

Works in IT space

College Graduate

Straight

Enjoys Scrapbooking

Doesn’t Smoke

Does Drink

Watches The Office

Likes Tome Hanks

Listens to Pop Music

Reads C.S. Lewis

Watches Comedies

Likes Miami Heat

Drinks Starbucks

Eats at Chili’s

Shops at Macy’s

Likes the beach

Gets Manicures

Supports YMCA

Conservative

Christian

Amber Williamsamber230@email.com

Found on

SingleNo Children

Around 5’7”

Female

25-30 Years Old

Lives in Miami, FL

Athletic White

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EXPANDING SOCIAL CRM - THE DATA SIDE

HIGH-VALUETARGET SEGMENT

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TOP RANK AFFINITIES

People into a top soda brand and its other affinities

Provides insight for co-marketing, social ad optimization and influence targeting.

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SOCIAL INTELLIGENCE- CONNECTING THE DOTS

• Influencer Rank• Blogs• Twitter Reach & Effectiveness• Comment Volume• Content Consumption Graph

In your data today:

Chase McMichael1051 Menlo Oaks Dr.Menlo Park CA 94025Married, Father of 3Income LevelEmail AddressPhone Number

Industry Normalized Data To Increase Usability Based on SIC Codes

• Work History• Friends/Community• Education Level• Brand Preference• Political Affiliation • Entertainment • Sports Affiliations• much more …

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SOCIAL CRM PROCESS

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SOCIAL RESONANCE

InfiniGraph ranks shared content based on people connections, influence and brand affinity associations to identify Trusted Content Sources

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THE PROBLEM

Deliver relevance to the target consumers who drive purchasing,

sharing and conversationPeter Bordes: “I think we are heading into the "age of relevance" which moves beyond search, and this is a win win in regards to marketing and advertising... its also a win win for the consumer as it cuts down on noise.”

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CONTENT CONSUMPTION GRAPH

Before After

Facebook & TwitterContent Stream “Feed”

“The Content Stream”What is the health of your feed?

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THE SOLUTION: INFINIGRAPH

Real-time social analysis of brands’ social community connections and content interaction to intelligently target the relevant audience

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BUYERS RELY ON INFLUENCE

• What information is being shared

• What’s ranked high in your community

• Who is creating the most interaction

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EMPOWERING TARGETING

Without engagement, you won’t be moving the needle on the metrics that really matter

Can social targeting increase engagement?

Short Answer - Yes

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TAKE AWAY

• Actionable consumer insight through the social graph is now possible - go beyond keyword monitoring

• Ongoing Target Social Analysis on high value segments is a requirements

• Melding your Twitter, Facebook and Email together is not only possible its imperative in developing Social CRM

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THANK YOU!

Twitter @chasemcmichael @infinigraph

Chase.mcmichael@infingraph.com http://blog.infinigraph.com. All rights reserved.