finding the gold in big [social] data

Figaro 21 – Finding the gold in big data

@philguesty from PeerIndex speaks at Figaro Digital

London, 18th April 2013

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NEW“OLD”

So many data sources!

YOUR COMPANY

DATA

YOUR COMPANY

DATA

.. .. .. ..

@

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exabytes of data created every single day2.5

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estimated cost of dirty data to USA$3T

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“By 2017, a CMO will spend more on IT than the CIO.”

- Gartner Group

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t

Different roles have different needs

CMO: How do I integrate data into

my overall long term strategy?

Channel heads: What does

social add to the channel mix?

Social Media lead: What’s happening with my campaign

right now?

c. 1-2 years

c. 1-2 months

c. 3-6 months

There’s no getting away from Big Data

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But don’t despair! There’s light at the end of the tunnel

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Social data is a key route to proving your big data business case & starting to implement

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of CMOs say social data has influenced their decisions*

* Source: Forrester study

89%

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Keeping your finger on the conversation pulse*

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Many brands have already built large social communities

1.3M followers

128K followers

36Kfollowers

19Kfollowers

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So how do you find the nuggets in your big ole pile o’ dirt?Share

Luckily, technology is evolving quickly

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You!

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This is what gold looks like

Real Time

Campaign Monitoring

Topical influence

Advocate Identification

Word-of-mouth

triggers

Influencer Identification

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Sifting for gold is exactly what we do at PeerIndex

1 billion+social signals

per day

Data ingestion Analytics

Proprietary predictive analytics

Output

The Influence Graph + Community

Insights

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Talk to us today about strategic and tactical consumer insights

derived from social data

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And kickstart the rise of the digital CMO using social data in your organisation

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Keep in touch:

PeerIndex on LinkedIn

PeerIndex on Facebook

@peerindex on Twitter

Find out more on http://partners.peerindex.com/

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