finding your target audience on social media

FINDING YOUR TARGET AUDIENCE ON

SOCIAL MEDIA

SARA PICCOLA@piccolas

CHELSEA HEJNY@chelseahejny

1. HOW DO I GET STARTED? 2. HOW DO I CALCULATE MY ROI? 3. HOW DO I GROW?

HOW DO I GET STARTED?

ASK: WHERE IS YOUR AUDIENCE ALREADY?

BRING YOUR CURRENT AUDIENCE TO YOUR SOCIAL

NETWORKS

LINKS ON… WEBSITE IN-STORE SIGNAGE ALL MKT MATERIALS

GIVE USERS AN INCENTIVE TO FOLLOW YOU

FINDING YOUR AUDIENCE ON TWITTER

TOOLS… HASHTAGS TWELLOW FOLLOWER WONK MENTION

FINDING YOUR AUDIENCE ON FACEBOOK

TOOL… GRAPH SEARCH

PAGES LIKED BY PEOPLE WHO LIKE “BUSINESS NAME”

FAVORITE INTERESTS OF PEOPLE WHO LIKE “BUSINESS NAME”

GROUPS OF PEOPLE WHO LIKE “BUSINESS NAME”

PAGES LIKED BY MARKETERS WHO LIKE “BUSINESS NAME”

PAGES LIKED BY PEOPLE OVER THE AGE OF X WHO LIKE

“BUSINESS NAME”

FINDING YOUR AUDIENCE ON PINTEREST

TOOLS… PINTEREST SEARCH PINTEREST ANAYLTICS “FIND FRIENDS” USING KEYWORDS IN PINS

HOW DO I CALCULATE MY SOCIAL MEDIA ROI?

WHAT’S THE ROI OF YOUR MOTHER?

SOCIAL MEDIA ROI METRICS… LIKES CONVERSIONS* PEOPLE ENGAGED TOTAL REACH

TRACKING TOOLS… BITLY IMPROVELY

HOW DO I GROW MY SOCIAL MEDIA PRESENCE?

CONSTANT ENGAGEMENT

PROMOTIONS

1. CREATED AFACEBOOK APP

2. SUBMIT APP LINK TO GIVEAWAY LISTING SITES

3. SET UP AUTO-RESPONDER EMAILS

“… THE NEXT MORNING I HAD ALMOST 200 NEW PEOPLE ON MY EMAIL LIST.”

KRISTEN ALLEN, LILYPAD CANDLES

ADVERTISING

ADVERTISING TIPS… TARGET BY INTERESTS RETARGET USE HYBRID CONTENT MKT GIVE VALUE, ALWAYS

HARD SELLING VS INFO SHARING

SMART RETARGETING + SUBTLE CTA =

A CLICK-WORTHY AD

SLIDESHARE.NET/SHORTSTACKLAB

SOCIALLYSTACKED.COM

SHORTSTACK.COM/RESOURCES

Q & A

FINDING YOUR TARGET AUDIENCE ON

SOCIAL MEDIA