first 1000 customers master - stanford ignite

By  @jameskennedy  

By  @jameskennedy  

Your First 1,000 Customers

YOUR  FIRST  1,000  CUSTOMERS  

The next 40 minutes

Part 1: What is Piehole? Part 2: Our Process for getting customers Part 3: Your Action Plan

Part 1: What is Piehole?

Part  1:  What  is  Piehole?  

Who is this guy? his company name seems weird

Part  1:  What  is  Piehole?  

Part  1:  What  is  Piehole?  

By  @jameskennedy  

Part  1:  What  is  Piehole?  

Fun along the way … Google: piehole dragons den

Part 2: Our Process

Part  2  :  Our  Process  

Standard Advice Get 1,000 customers then …

Part  2:    Our  Process  

Actionable Advice Get sh*t done

# of leads % conversion Avg $ Sale # of transactions Margin

Part  2  :  Our  Process  

Actionable Advice Get sh*t done

# of leads % conversion Avg $ Sale # of transactions Margin

Part  2  :  Our  Process  

1,000 Customers = A’000 leads x B%

Part  2:    Our  Process  

The Fun Part aka: the hard part

Lead  Gen  Ideas   Conversion  Ideas  

Part  2:    Our  Process  

Part  2:    Our  Process  

Conversion Tactics Picking your weapon

•  Email responder •  Phone Consults

•  1 to 1 appointments

•  Training funnel

•  Payment plans

•  More payment options

•  Credibility

Part  2:    Our  Process  

0 – 100 Customers What we did

Lead  Gen  Ideas   Conversion  Ideas  

Part  2:    Our  Process  

0 – 100 Customers What we did

Lead  Gen  Ideas   Conversion  Ideas  

Part  2:    Our  Process  

0 – 100 Customers What we did

Lead  Gen  Ideas   Conversion  Ideas  

OTHER PEOPLE’S NETWORKS

Part  2:    Our  Process  

100 – 250 Customers What we did

Lead  Gen  Ideas   Conversion  Ideas  

Part  2:    Our  Process  

100 – 250 Customers What we did

Lead  Gen  Ideas   Conversion  Ideas  

     “    

Part  2:    Our  Process  

100 – 250 Customers What we did

Lead  Gen  Ideas   Conversion  Ideas  

Part  2:    Our  Process  

250 – 500 Customers What we did

Lead  Gen  Ideas   Conversion  Ideas  

Part  2:    Our  Process  

250 – 500 Customers What we did

Lead  Gen  Ideas   Conversion  Ideas  

$3 CPA

Part  2:    Our  Process  

250 – 500 Customers What we did

Lead  Gen  Ideas   Conversion  Ideas  

Part  2:    Our  Process  

250 – 500 Customers What we did

Lead  Gen  Ideas   Conversion  Ideas  

Part  2:    Our  Process  

500 – 1000 Customers What we did

Lead  Gen  Ideas   Conversion  Ideas  

Part  2:    Our  Process  

500 – 1000 Customers What we did

Lead  Gen  Ideas   Conversion  Ideas  

Part  2:    Our  Process  

500 – 1000 Customers What we did

Lead  Gen  Ideas   Conversion  Ideas  

Part 3: Your Action Plan

Part  3:    Your  AcJon  Plan  

#measure Know if you are getting there

Part  3:  Your  AcJon  Plan  

Do not (not) #measure Know if you are getting there

Part  3:  Your  AcJon  Plan  

Now it’s your turn Get your pens out

Lead  Gen  Ideas   Conversion  Ideas  

By  @jameskennedy  

Should I dance?

By  @jameskennedy  

Thanks