first light net's fishing placement by hitwise

First Light Net Fishing Online Placement

Leaders in the fishing market share online. First Light Net’s network (*FLN roll up) of fishing, hunting and outdoors sites show dominant presence.

Mike Hodgdon

Senior Account Manager

mgh@firstlightnet.com

www.FirstLightNet.Com

719-572-9065

First Light Net’s Network Web sites

Comprised of over 419 Fishing, Hunting and Outdoors Web Sites First Light Net offers online advertising clients unparalleled reach. Web sites include popular favorites like:

BigFIshTackle.Com FishingRSSFeeds.Com ChattanoogaFishingForum.Com TheOutdoorLodge.Com Fishing.Org TopFishingSites.Com OutdoorsWallpaper.Com Fishing.Net Fishing.Us KeepersoftheCage.Com KokaneeFishingForum.Com HuntingMessageBoards.Com And hundreds more, for a complete list go to:

http://www.firstlightnet.com/our_network

First Light Net’s Sites Outperform Competitors

First Light Net’s Sites Outperform Competitors

First Light Net’s Sites Outperform Competitors Q1 2009

Strong growth in Q4 2008 ensured strong position for FLN Sites

First Light Net’s Sites Outperform Competitors Q1 2009

Web-users spend more time on FLN sites than competitors’ sites

First Light Net sites dominate the market share of page impressions

First Light Net sites dominate the market share of page impressions

First Light Net’s sites have continued to lead in market share of page impressions

FLN continues to outperform FishingWorks in Market Share of Pages Viewed

FLN Sites continue to outperform FishingWorks in Average Visit Time

FLN continues to surpass FieldAndStream.com in Market Share of Pages Viewed

FLN Trumped FieldAndStream.com in Market Share of Pages Viewed throughout Q1 and Q2 2009

During the summer of ’08, FLN successfully outshone FieldAndStream.com’s Average Visit Time

First Light Net’s sites better FishingClub.com in Market Share of Visits

Moreover, FLN surpassed FishingClub’s Market Share of Pages Impressions

Top Industries Receiving Traffic from BigFishTackle

BigFishTackle sends significantly more of its traffic to the Fishing Industry than LandBigFish

BigFishTackle sends significantly more of its traffic to the Fishing Industry than FishingWorks.com

BigFishTackle sends significantly more of its traffic to the Fishing Industry than FishingWorld.com

BigFishTackle sends significantly more of its traffic to the Fishing Industry than Fishing.com

BigFishTackle sends significantly more of its traffic to the Fishing Industry than Outside Hub

BigFishTackle sends significantly more of its traffic to the Fishing Industry than FishingClub.com

BigFishTackle sends significantly more of its traffic to the Fishing Industry than Field and Stream

Top Industries Receiving Traffic from all FLN Sites

Demographics for First Light Net Sites

First Light Net’s Visitors: Who are they?

Upscale America

Metro Fringe

Steadfast Conservatives

Urban Commuter Families

First Light Net’s sites are strongly positioned to capture traffic from groups like ‘Military Family Life’

Military Family Life

Web-users within “Military Family Life” are likely to be interested in Fishing, Camping and Backpacking