first stop online – bridgestone´s retail network for tyres and car services
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First Stop Online
Bridgestone’s retail network for
tyres and car services
October 24th 2013
Creation of a business concept: FIRST STOP
1994 1999 2005
PA
RT
NE
RS
E
QU
ITIE
S
Company owned shops
2006
On
e in
teg
rate
d r
eta
il B
RA
ND
2007
3*
4*
5*
2012
FirstStop
Europe NV
First Stop NETWORK in Europe
Bridgestone Retail Global
Points of Sales (from 2010 to 2011)
14.555
14.972 (+417 vs. 2010)
First Stop Europe
New legal entity Organization
First Stop ONLINE : 3 levels of websites managed into Hybris
CORPORATE INFO EUROPEAN
Sales and access to POS NATIONAL
Specific URL, all features
(appointments and sales) POS
POS data management,
appointment follow-up, settings… DEALER EXTRANET
First Stop ONLINE : Country Roll-Out with Unic
EUROPEAN
ITALY
FRANCE
January 2010 Q1 2010
SPAIN
Q2 2010 Q3 2010 Q1 2011 Q3 2011 Q1 2012 Q3 2012 Q2 2013
GERMANY
CZECH REPUBLIC
NETHERLANDS
IRELAND
UK
AUSTRIA
Q3 2013
Invoicing process
Accounting
NAVISION
Step 1. Order and online payment Step 2. Order confirmation
Step 3. Tyre delivery
Customer
FST Online
Dealer
4. Self invoice 5. Invoice to customer
First Stop Austria: before and after - Homepage
Buying tyres online
Make online appointments
Dealer locator
Tips & tools, services, fleet,
about us
Dealer locator
About us, tyres, partner, service
FSTO Austria: before and after – Dealer locator
Detailed dealer overview
Map
Offered services
Opening hours
Minimal information
Map
FSTO Austria: before and after – About us
Detailed information about FST
Network, history, partner, career,
etc.
Only general information
What is new – Buying tyres
Customers can choose of a portfolio of ~ 12.000 tyres
What is new – Online appointments
Customers can make online appointments by choosing date, time and reason
Q & A
THANK YOU !
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