fish, guerilla, and other marketing tactics to drive …...june 27-29, 2019 fish, guerilla, and...

June 27-29,2019

Fish, Guerilla, and Other Marketing Tactics to Drive Awareness

Tomm LarsonIdaho National Lab

Tomm.Larson@inl.gov

Become the Fount of All Knowledge

AskCyberSecurity@inl.gov

Play Games

My Team’s Better Than Your Team

Appeal to Your Audience

Be Generous

Best Thing Ever

Going Viral

149

172

42

8

10

0 50 100 150 200

Within the last week

Within the last month

Within the last year

It's been over a year

I have never interacted with the BEA cybersecurity team

# OF PARTICIPANTS

When was the last time you remember interacting with the BEA cybersecurity team?

6

4

46

108

216

2

0 50 100 150 200 250

Detrimental – Cybersecurity requirements actually make my job harder to do.

Not important – I don’t feel like my job really has anything to do with cybersecurity.

Neither important nor unimportant – I just assume cybersecurity is working in the background.

Somewhat important – Cybersecurity skills and knowledge have helped me do my job better.

Very important – I think about cybersecurity every day as part of my job.

Unknown – I don’t know how cybersecurity affects my job one way or the other.

# OF PARTICIPANTS

How important is cybersecurity to your daily job and activities?

84%

85%

Of employees remember interacting with the cyber security team within the last month

Of employees feel cybersecurity is at least somewhat important to their daily job and activities

QUESTIONS?COMMENTS?

1155 Fremont Ave, Idaho Falls, ID 83415-2604

ADDRESS

208 526 2176

PHONE

tomm.larson@inl.gov

EMAIL

Just because I’m aware doesn’t mean that I care.

Perry Carpenter