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Fitness Concept in a Destination SpaJohannes Mikenda – Spa & Sports Director
Two Models in a Hotel
• Family
• FIT• MICE
• Year Round
Fitness Events
Importance of Fitness
• Growing Market
• + 6,5% growth in one Year
• 13% of Germans
• 5 Billion Euro Market
• +23% in Pts
The Future of Fitness
Past Future
- Isolated Machines- Tools - Gym- Health Focused- Get well again- Group - Organisation - Passive- No Information- Trust- Beginner
- Functional Training- Bodyweight - Home- Lifestyle & Fun- Prevent- Individual- Personal- Active- Educated- Doubt- Experienced- Millenials
Fitness Event - Example Running
• 5 Nights, Off Season
• Herbert Steffny, Olympic Athlete - Author
• Performance Test
• Individual Treatment, Hands On
• Fascia – Stretching – Strenghten
• Lectures with external Experts
• Nutrition
• Social, Adventure
Performance Institute
• Spirometry
• Bioimpedance Analysis
• Heart Rate Variability
• Personalised Approach
Thank You
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