five keys to mastering the new economy

KEYS TO MASTERING THE NEW ECONOMY

@MDejean

DON’T PANIC

RAPIDLY DEVELOPING GLOBAL SCENARIO

IF YOU UNDERSTAND THE TECHNOLOGY, IT IS OBSOLETE

SHORTENING LIFE CYCLE OF PRODUCTS AND SERVICES

CUSTOMERS AGGRESSIVELY SEEK OUT ALTERNATIVES AND HOLD OUT FOR THE BEST OPTION

CUSTOMER-DRIVEN ECONOMY

RAPIDLY CHANGING BUSINESS

ENVIRONMENT

GLOBALIZATION OF WORLD ECONOMIES, TECHNOLOGIES & INNOVATIONS

DECAYING INDUSTRIAL ECONOMY

KNOWLEDGE-BASED ENTREPRENEURIAL ECONOMY DRIVEN BY INNOVATIVE TECHNOLOGY

THE EVOLUTION OF NEW MARKETS

DON’T PANIC

S

H

I

F

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THE FIRST RESPONSIBILITY OF A LEADER IS TO DEFINE REALITY

MAX DEPREE, CHAIRMAN & CEOHERMAN MILLET

REASSESS

REINVENT

RESET

CHANGE THE BOUNDARIES OF

BUSINESS

•Assemble your “Team” when and where you need them ( scale without permanent mass)

•Use employees in environments where they thrive at the peak of their capabilities.

•Move people away from dealing with routines to dealing with exceptions

•View Time & Space as shifting boundaries

•Institute data mining (Recognize patterns in customer activity)

SHIFT PEOPLE INTO THINKING WORK

CHANGE THE BOUNDARIES OF

BUSINESSSHIFT PEOPLE INTO THINKING WORK

•Create a Paperless Office•Digitize common processes•Provide an environment that focuses more on digital assets

•Touch Your Customers•Turn salespeople into consultants•Majority of interactions on the Internet will be support rather than sales•Create a trust portal•Do you incorporate video and phone support?

•Look into how portable devices and wireless networks can extend your information systems out into the field, the factory, the warehouse and other areas.

TREAT IT AS A STRATEGIC

RESOURCEVIRTUALIZE YOUR BUSINESS INFRASTRUCTURE

ACCELERATE YOUR BNS

PREPARE FOR THE DIGITAL FUTURE

IMPLEMENT A DIGITAL NERVOUS SYSTEM

PREPARE FOR THE DIGITAL

FUTURE

IMPLEMENT A DIGITAL NERVOUS SYSTEM

Most transactions between business and consumers, business and business and consumers and government will become self-service digital transactions. Intermediaries will evolve to add value or perish.

Customer service will become the primary value-added function in every business. Human involvement in service will shift from routine, low value tasks to high value, personal consultancy on important issues-problems or desires- for the customer.

Companies will use a digital nervous system to regularly transform their internal processes to adapt to an environment that constantly changes because of customer needs and competition.

WHEN INFORMATION FLOWS AS THROUGH YOUR ORGANIZATION AS QUICKLY AS HUMAN THOUGHT. IT’S BUSINESS AT THE SPEED OF THOUGHTBILL GATES, CEOMICROSOFT

Speed + Costs = Trust

TOMORROW’S SMALL BUSINESSES WILL INCREASINGLY COLLABORATE WITH BIG BUSINESSES, GAIN ACCESS TO BIG BUSINESS INFRASTRUCTURE, AND TAKE FULL ADVANTAGE OF A GLOBAL MARKETPLACE”

RICK JENSEN, SENIOR VICE PRESIDENT AND GENERAL MANAGER OF INTUIT’S SMALL BUSINESS GROUP.

small businesses, equipped with advanced technology and unprecedented social networks, will amplify their reach and capabilities.

EMERGING TRENDS

BRAIN MEETS BRAWN TO CREATE OPPORTUNITIES FOR SMALL BUSINESS

THE EMERGENCE OF BARBELL-LIKE ECONOMIC STRUCTURES WILL DRIVE NEW BUSINESS COLLABORATIONS, CREATING

GREATER OPPORTUNITY AND PROFITABILITY FOR SMALL BUSINESS.

The Next Wave of Globalization Will be Driven by Small Business

Muted trade barriers, improved technology, and professional and social networks across borders will facilitate small business access to new

markets

MANAGE WITH THE FORCE OF

FACTSINNOVATE THROUGH TECHNOLOGY

Differentiate Your Company In The Information Age

Enable Your Information to be put to work on behalf of your customers

Information Flow is the primary differentiator for business in the digital age.

Bringing together the right information with the right people will dramatically improve a company’s ability to develop and act on strategic business opportunities.

Change the company-customer dynamic

AMPLIFY THE NETWORK

Marvin Dejean, CEO Markcom Industries(954)254-9030 mdejean@udtonline.comwww.marvindejean.com Twitter: @MDejean Facebook: Facebook.com/marvindejean Linkedin:Marvin Dejean