five myths about translation

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Five MYTHS about Translatio

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Made-To-Measure Language Solutions www.mtmlinguasoft.com

1“Everybody speaks

English now”

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2015 Language Distribution on the World Wide Web

English 25.9%Chinese 20.9%Spanish 7.6%Arabic 5%Portuguese 3.9%Japanese 3.4%Russian 3.1%Malay 2.9%French 2.9%German 2.5%All others 21.8%

Source: www.internetworldstats.com

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2“Just use Google

Translate”

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Google “translates” by matching your text with

translations already existing on the web. If these are

wrong, yours will be wrong.

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3“Just use bilingual

employees”

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Your staff already has plenty to do…Tasks and responsibilities for which they’ve been trained…

Would you want your staffto take on professional work

for which they have no training?

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4“Hire one translator

for everything”

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For any subject: Legal, Medical, Pharma, Engineering, Chemicals, Finance or IT,

a translator needs the

same level of professional knowledge

as the author of the source text.

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5“Any translator can translate ad copy”

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Can copy that took a creative team two months to develop

be translated overnightand retain the same

impact?Not likely.

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Get it right the FIRST time.

Use Professionals.

Made-To-Measure Language Solutions www.mtmlinguasoft.com

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