five things we learned from running the digital-only children's radio station fun kids

Five things we’ve learned from

running the digital-only children’s

radio station Fun Kids

Matt Deegan (@matt)

from Folder Media (@folder) & Fun Kids

(@funkids)

Fun kids Facts

Independent

DAB in London, Internet & Mobile

Five years old

Profitable

70k adults & 150k kids per week

Aimed at families and children under 12 (key

demo 6 to 12s)

#1 Old is not

necessarily the best

template for new.

#2 Decide what

business you’re in.

Fun Kids is not in the radio

business -

It’s in the children & families

businessattention

#3 If you just build it,

they will not come

Content as Marketing

Website SEO

Podcast Search

YouTube

Optimisation

#4 Have simple to

understand aims, that

align everyone

1. Does it drive awareness?

2. Does it make money?

#5 Empower teams to be

responsible for their own

success

Joe does not

work in sales!

Homework

Old is not the best template for new

Decide what business you’re in

If you build it, they may not come

Simple aims

Empower teams

Message me!

through the Radiodays app

@matt / matt@foldermedia.co.uk

We do station seminars about

this stuff!