fix your diversity debt - case brazil 2015
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Conserte seu Débito de Diversidade
Andrea Barrica @abarrica
#WOCinTech Chat
Fix Your Diversity Debt
Andrea Barrica @abarrica
#WOCinTech Chat
+15% +35%
Gender-diversecompanies
Ethnically diversecompanies
* Source: McKinsey analysis
Diversity Pays
http://www.mckinsey.com/insights/organization/why_diversity_mattershttp://www.catalyst.org/system/files/why_diversity_matters_catalyst_0.pdf
“… racial diversity positively associated with more customers, increased sales revenue, greater relative profits, and greater market share.”
“The study also examined gender diversity and found it to be positively associated with increased sales revenue, more customers, and greater relative profits.”
Diversity is good for business.
But, it’s hard.
What gets done in a startup:
Important
Urgent
Diversity?
ProductSales Fundraising
BugsPing Pong
What is diversity debt?
Ways to Address 5Diversity Debt
Broaden your definition of “diversity.”
#1
Age
Ethnicity/Race/Color
ReligionClass
Sexual Orientation Personality
Gender
Able-bodiedness
Start as early as you can. Debt accrues the longer you wait.
#2
<5 people
10-20 people
>20 people
It’s not all about hiring. Create an inclusive culture.
#3
1. Form team values early.
2 . Stand up for them when someone is out of line.
3. Encourage healthy communication.
Learn about unconscious bias, then do something about it.
#4
“…among a growing legion of tech start-ups that have gotten rid of whiteboarding in favor of coding exercises…”
“has minimized bias in the “culture fit”…by focusing on whether the candidate is someone people would actively
seek to work with, rather than someone they “want to hang out with…”
1. Try to interview at least 1 diverse candidate for every position.
2. Be specific with how your startup defines “culture fit.”
3. Mentor, hire interns, attend events.
Position matters. Watch office housework.
#5
#WOCinTech Chat
90 staff, 18 countries~45% female ~35% international
More resources:
http://www.hiremorewomenintech.com/
http://www.greatplacetowork.com/
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