fobesoft: fresh p&ls served up daily
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Geordy Murphy, President & CEO9191 RG Skinner ParkwayJacksonville, FL 32256Phone: 904-538-0780 E-Mail: geo@Fobesoft.com Website: www.Fobesoft.com
Copyright 2015, Fobesoft, LLC
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MARKET / PROBLEM
One Million Restaurants in the United States, with a failure rate of 60+% in the 1st Year.
2Copyright 2015, Fobesoft, LLC
PRODUCT / SOLUTION
Real-time P&Ls, With Up to the Minute Labor and Food & Beverage detail, along with action-focused corrective actions 3
Copyright 2015, Fobesoft, LLC
TARGET CUSTOMER
Single Unit, Multi Unit, FranchiseesWeak Leadership:Control of Food & Bev CostsControl of Labor Costs
4Copyright 2015, Fobesoft, LLC
VALUE PROPOSITION
5Copyright 2015, Fobesoft, LLC
Fobesoft Restaurants: 2-4% Increase in Profitability.
$2 Million Restaurant, 2% Increase in Profitability = $40,000 More Into the Owners’ Pockets. 25.8X ROI
CUSTOMER ACQUISITION
Direct Sales/Inbound Marketing
Acquisition Cost $384 Year 1, $320 Year 5
Lifetime customer value: $12,000
6Copyright 2015, Fobesoft, LLC
MANAGEMENT TEAM
7Copyright 2015, Fobesoft, LLC
Geordy Murphy, CEO30 Years IndustryExperience.AuthorExperienced Restaurateur
Todd Smith, COOEntrepreneurial expert, consultant.Financial background.MBA, finance experience.
Raj Chidambaram,CTOIT DirectorProgram Mgr.Scrum/Agileproficiency
Andrew Woodberry,CMOSoftware salesexpert.Priorcompanyexits.
COMPETITION
8Copyright 2015, Fobesoft, LLC
Overly complexToo expensiveFrustratingRequires an accountant/controller to use No real time data and/or corrective actions
REVENUE MODEL
SaaS Software Subscription Model: $129-299/month
9Copyright 2015, Fobesoft, LLC
2016 2017 2018 2019 2020
Gross RevenueGross Revenue 342,391 1,605,297 4,191,868 8,658,929 20,101,139
Less COGS 53,087 194,583 443,187 821,304 1,692,091 Gross Margin 289,304 1,410,714 3,748,681 7,837,626 18,409,048
Operating ExpensesGeneral & Admin 398,224 631,575 685,518 892,869 1,304,315 Sales & Marketing 173,260 235,548 311,507 298,109 392,547 Technology/IT 159,517 452,434 729,576 1,023,063 1,458,682
Total Operating Expenses 731,000 1,319,557 1,726,600 2,214,041 3,155,543
Non-Operating Income 17,759 5,044 13,368 61,585 191,542
Pretax Income (423,937) 96,201 2,035,448 5,685,170 15,445,047
Net Income (423,937) 96,201 1,437,749 3,695,361 10,039,281
STATUS
Initial Team in Place.Market readyPOS Integration Next.Beta Testing Clients Next.Marketing Ramp Up Needed. Software Partnerships.Add-on Features.National Rollout
10Copyright 2015, Fobesoft, LLC
FUNDING PLANS
Owner Investment: $200,000Seeking Additional $1 millionFunding for Key Hires, Marketing, Services & Working Capital. 15 Months to BreakevenAdditional Funding Unlikely
11Copyright 2015, Fobesoft, LLC
FULL FUNDING PACKAGEAVAILABLE UPON REQUEST
12Copyright 2015, Fobesoft, LLC
Geordy Murphy, President & CEOPhone: 904-538-0780 E-Mail: geo@Fobesoft.com
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