focused differentiation strategy - strategic management - manu melwin joy
Post on 15-Aug-2015
220 Views
Preview:
TRANSCRIPT
Prepared By
Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.
Manu Melwin JoyAssistant Professor
Ilahia School of Management Studies
Kerala, India.Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
Business Level Strategies
• Business-level strategy
addresses the question of
how a firm will compete
in a particular industry.
• It is a general way of
positioning a firm within
an industry.
Focused Differentiation strategy• A focused differentiation
strategy requires offering
unique features that fulfill the
demands of a narrow market.
• Some firms using a focused
differentiation strategy
concentrate their efforts on a
particular sales channel, such as
selling over the Internet only.
Examples of Focused Differentiation
The dedication of Mercedes-Benz to cutting-edge technology, styling, and safety innovations has made the firm’s vehicles prized by those who are rich
enough to afford them.
Differentiation
• A firm following a
differentiation strategy
attempts to convince
customers to pay a premium
price for its good or services
by providing unique and
desirable features.
Examples of Differentiation
• Apple - Steve Jobs said this about the difference between Dell and Apple: Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.
top related