for fux sake: 10 common user experience mistakes startups make (and how to avoid them)

10 common user experience mistakes

startups make

(and how to avoid them)

Laurence McCahill Digital Product Designer, Spook Studio

http://www.flickr.com/photos/quinnanya/3588989219/

IMPROVE PRODUCTS

HA!Y CUSTOMERS

http://www.flickr.com/photos/crazyunclejoe/686220770/

TRANSFORM YOUR BUSINE"

http://www.flickr.com/photos/safari_vacation/5961260280/

POSITIVE PR =FR# MARKETING

http://www.flickr.com/photos/safari_vacation/5961260280/

http://farm5.static.flickr.com/4145/5052764617_d11ca68a4e.jpg

WHAT UX CAN’T SOLVE

CRA!Y PRODUCT

http://www.bazaarvoice.com/blog/wp-content/uploads/1089183.jpg

P$R TEAM

http://www.flickr.com/photos/xracz/1172356402/

1

GREAT EXPERIENCE, WRONG PRODUCT

2

DOING IT T$ LATE (AND HALF-HEARTEDLy)

STRATEGY

design technology

STARTUP DREAM TEAM

3

NO CLEAR VALUE PROPOSITION

4

LACK OF FOCUS

5

NOT ENOUGH OBSERVATION ‘IN THE WILD’

THE $300M BU%ON

http://www.flickr.com/photos/lucamascaro/4642288538/

6

FORMS FROM HE&

7

LE%ING DEVELOPERS WRITE COPY

8

NO STORY, NO PERSONALITY

9

TECHNOLOGY AS A BA'IER

10

LAUNCHING T$ S$N (OR T$ LATE)

STEALTH MODE

IN SU(ARY (HOW TO GET IT RIGHT)

BUILD THE RIGHT PRODUCT BEFORE THE PERFECT ONE

INVOLVE UX EARLY IN THE PROCE"

HAVE A CLEAR VALUE PROPOSITION

FOCUS, FOCUS, FOCUS

TEST & REFINE WITH USERS

MAKE FORMS FUN

MICROCOPY IS YOUR FRIEND

DEVELOP A PERSONALITY

MAKE TECHNOLOGY HUMAN

SHIP IT (& START LEARNING)

spookstudio.com