formative presentation

GROUP NJACK BURCH, ALEX TATNER, DAYI KWON, MATTHEW FOX, PHILIPOS LIKOS CORBETT, EMMA

CLARKSON-SHORT, SAM CLARKE

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A mobile application that allows students to

access comprehensive information about their

college. The gRavey app helps you to stay up

date with college news via event listings.

DESCRIPTION

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LIBRARY-ACCOUNT SUMMARY-REVERSED ITEMS-LOANED ITEMS

CALENDAR-VIEW THE COURSE DEADLINES

TIMETABLE-VIEW THE COURSE TIMETABLE

Timetable

E-MAIL-CHECK STUDENT E-MAIL

E-mail

SHOP-LINK TO LONDON GRAPHIC CENTRE EventsShop

EVENTS-CHECK EVENTS IN RAVENSBOURNE COLLEGE

EVENTS

MENU

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TARGET

STUDENT

Mike is a 20 years old Ravensborne college student. He has a iphone, and used to download latest app from iTunes store.

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GROWTH OF MARKET AMOUNT OF NEW APPLICATIONS IN THE MARKET BY MONTH

JULY 2010 OCTOBER 2010 JANUARY 2011 APRIL 2011

2000

4000

6000

8000

10000

12000

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MARKET SEGMENTATION

GAME

ENTERTAINMENT

TRAVEL

LIFESTYLE

REFERENCESPORTS

EDUCATION

SOCIALNETWORK

WE ARE HERE!

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COMPETITORS

RATING★★★

RATING★★

CAMBRIDGE UNIVERSITY

RATING★★★★★

UCLCENTRAL SAINT

MARTIN

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