forms are boring

forms are boringJoe Leech @mrjoe

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http://www.flickr.com/photos/stovak/2378145902/sizes/z/in/photostream/

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I want topunch this websitein the face

How users people feel about badly design forms

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uThere’s a special bit of the brain just for forms

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1. Security is important

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86% of online shoppers feel more confident about entering personal information on sites using security indicators

[it] has also observed through field-testing that in part because of the SSL solution, the site has experienced a 26% higher conversion ratehttp://www.verisign.com/ssl/ssl-information-center/ssl-case-studies/credit-karma/index.html

http://www.thawte.com/resources/ssl-information-center/inspire-trust-online/index.html

Well, they would say that wouldn’t they?

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http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1430482

Reassuring people about privacy makes them more, not less, concerned.

“

Maybe it’s worth looking at again?

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2. Be honest

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In the last 24 months have you used any tobacco products?

Such as cigarettes, pipe tobacco, cigars or nicotine replacement products

YesNo

Many people would lie about this question.

People paid nearly three times as much for their drinks when eyes were displayed rather than a control image.

This finding provides the first evidence from a naturalistic setting of the importance of cues of being watched, and hence reputational concerns, on human cooperativebehaviour

“

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http://www.fieldexperiments.com/uploads/biology%20letters.pdf

A picture of a person next to the form may make them more honest

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In the last 24 months have you used any tobacco products?

Such as cigarettes, pipe tobacco, cigars or nicotine replacement products

YesNo

Adding June Whitfield did work.

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3. Don’t do stupid stuff

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http://www.cxpartners.co.uk/cxblog/html5_seven_predictions_and_tips_for_a_better_ux/

Always mark optional fields, never mark mandatory ones.

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http://www.cxpartners.co.uk/cxblog/html5_seven_predictions_and_tips_for_a_better_ux/

You need to be pretty good with a mouse to get an accurate answer

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http://www.cxpartners.co.uk/cxblog/verified_by_visa_and_mastercard_securecode_are_broken_and_need_to_be_fixed/

So many mistakes in one form & yet business critical.

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Thank you

joe.leech@cxpartners.co.uk

07905 334163

Joe Leech

@mrjoe

http://www.cxpartners.co.uk/cxblog/http://joeleech.net

Q Quora.com/Joe-Leech/answers

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