fortumo emerging markets payment index: q3 2016
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Emerging MarketsPayment Index:Q3 2016Report by Fortumo
The Emerging Markets Payment Index focuses on countries highlighted by GfK in its global
forecast as the largest tech device growth markets of 2015. These countries are India, Nigeria,
Pakistan, Vietnam, Bangladesh, Brazil, Egypt, Indonesia and Philippines.
Growth in these markets is beginning to ramp up because people’s income is low and
smartphones have been expensive. However, cheap smartphones are changing this. Globally, the
price of an iPhone is around $700 while the price of an Android phone is around $200. There are
even cheaper phones available at sub $100 prices and these will be driving growth of the mobile
ecosystem in the few next years.
Still, payment collection in these markets remains a challenge for digital content merchants.
Credit card ownership is in the low double digits or single digits. At the same time, these markets
are not “mobile �rst”, but “mobile only”: for most people, their smartphone is the only way to
connect to the internet. This makes carrier billing the ideal solution for collecting payments from
them, as traditional payment access is limited and carrier billing provides the best purchasing
experience out of all payment methods on mobile devices.
The payment index aggregates carrier billing data from various platforms (web, mobile web,
feature phones, smartphones) and app stores using Fortumo carrier billing.
Should you have any questions about the report, please get in touch with us at bd@fortumo.com.
The Emerging Markets Payment Index is intended to be used by digital media companies, web and game developers for benchmarking their revenue in markets with high smartphone growth and low credit card penetration.
IntroductionEmerging Markets Payment Index: Q3 2016
India
GNI per capita:Median age:
27
20%
1300Smartphone
penetration (of all mobile phones):
Population:
$2,000
15%
Mobilebroadband
access:
95%
Prepaid SIMmarket share:
Credit cardpenetration:
2%
million years Gross National Income (IMF 2014 estimate)
Currency:
Exchange rate as of October 13th, 2016
77%
Mobile penetration (from
population):
1 Indian Rupee (INR) = $0.015
Carrier billing quarterly ARPPU Carrier billing average transaction size
Q2 ‘16: Q3 ‘16: Change QoQ:
Carrier billing transaction volume change QoQ:
$6.2 $4.6 -26%Q2 ‘16: Q3 ‘16: Change QoQ:
$1.6 $1.1 -31%
+13%
* - ARPPU stands for average revenue per paying user, not to be confused with ARPU (average revenue per user). ARPPU is calculated by dividing the total money spent by users with the number of unique users who made payments.
Emerging Markets Payment Index: Q3 2016
Nigeria
GNI per capita:Median age:
18
30%
185Smartphone
penetration (of all mobile phones):
Population:
$3,000
24%
Mobilebroadband
access:
97%
Prepaid SIMmarket share:
Credit cardpenetration:
3%
million years Gross National Income (IMF 2014 estimate)
Currency:
Exchange rate as of October 13th, 2016
81%
Mobile penetration (from
population):
1 Nigerian Naira (NGN) = $0.0032
Carrier billing quarterly ARPPU Carrier billing average transaction size
Q2 ‘16: Q3 ‘16: Change QoQ:
Carrier billing transaction volume change QoQ:
$2.1 $2.1 0%Q2 ‘16: Q3 ‘16: Change QoQ:
$0.3 $0.3 0%
+321%
Emerging Markets Payment Index: Q3 2016
Pakistan
GNI per capita:Median age:
23
31%
191Smartphone
penetration (of all mobile phones):
Population:
$1,000
19%
Mobilebroadband
access:
96%
Prepaid SIMmarket share:
Credit cardpenetration:
0.1%
million years Gross National Income (IMF 2014 estimate)
Currency:
Exchange rate as of October 13th, 2016
67%
Mobile penetration (from
population):
1 Pakistani Rupee (PKR) = $0.0096
Carrier billing quarterly ARPPU Carrier billing average transaction size
Q2 ‘16: Q3 ‘16: Change QoQ:
Carrier billing transaction volume change QoQ:
$8.9 $10.9 +22%Q2 ‘16: Q3 ‘16: Change QoQ:
$1 $1.1 +10%
-40%
Emerging Markets Payment Index: Q3 2016
Vietnam
GNI per capita:Median age:
29
42%
94Smartphone
penetration (of all mobile phones):
Population:
$5,000
26%
Mobilebroadband
access:
89%
Prepaid SIMmarket share:
Credit cardpenetration:
2%
million years Gross National Income (IMF 2014 estimate)
Currency:
Exchange rate as of October 13th, 2016
100%
Mobile penetration (from
population):
1 Vietnamese Dong (VND) = $0.000045
Carrier billing quarterly ARPPU Carrier billing average transaction size
Q2 ‘16: Q3 ‘16: Change QoQ:
Carrier billing transaction volume change QoQ:
$2.4 $2.7 +13%Q2 ‘16: Q3 ‘16: Change QoQ:
$0.5 $0.5 0%
+1%
Emerging Markets Payment Index: Q3 2016
Bangladesh
GNI per capita:Median age:
24
20%
162Smartphone
penetration (of all mobile phones):
Population:
$1,000
13%
Mobilebroadband
access:
97%
Prepaid SIMmarket share:
Credit cardpenetration:
0.3%
million years Gross National Income (IMF 2014 estimate)
Currency:
Exchange rate as of October 13th, 2016
82%
Mobile penetration (from
population):
1 Bangladeshi Taka (BDT) = $0.013
Carrier billing quarterly ARPPU Carrier billing average transaction size
Q2 ‘16: Q3 ‘16: Change QoQ:
Carrier billing transaction volume change QoQ:
$0.4 $0.9 +125%Q2 ‘16: Q3 ‘16: Change QoQ:
$0.4 $0.5 +25%
+12%
Emerging Markets Payment Index: Q3 2016
Brazil
GNI per capita:Median age:
31
55%
209Smartphone
penetration (of all mobile phones):
Population:
$12,000
73%
Mobilebroadband
access:
74%
Prepaid SIMmarket share:
Credit cardpenetration:
32%
million years Gross National Income (IMF 2014 estimate)
Currency:
Exchange rate as of October 13th, 2016
100%
Mobile penetration (from
population):
1 Brazilian Real (BRL) = $0.31
Carrier billing quarterly ARPPU Carrier billing average transaction size
Q2 ‘16: Q3 ‘16: Change QoQ:
Carrier billing transaction volume change QoQ:
$10.8 $12.5 +16%Q2 ‘16: Q3 ‘16: Change QoQ:
$1.6 $1.9 +19%
-20%
Emerging Markets Payment Index: Q3 2016
Egypt
GNI per capita:Median age:
25
22%
92Smartphone
penetration (of all mobile phones):
Population:
$3,000
42%
Mobilebroadband
access:
89%
Prepaid SIMmarket share:
Credit cardpenetration:
2%
million years Gross National Income (IMF 2014 estimate)
Currency:
Exchange rate as of October 13th, 2016
100%
Mobile penetration (from
population):
1 Egyptian Pound (EGP) = $0.11
Carrier billing quarterly ARPPU Carrier billing average transaction size
Q2 ‘16: Q3 ‘16: Change QoQ:
Carrier billing transaction volume change QoQ:
$4.3 $4.9 +14%Q2 ‘16: Q3 ‘16: Change QoQ:
$0.4 $0.4 0%
+2%
Emerging Markets Payment Index: Q3 2016
Indonesia
GNI per capita:Median age:
29
40%
259Smartphone
penetration (of all mobile phones):
Population:
$4,000
37%
Mobilebroadband
access:
98%
Prepaid SIMmarket share:
Credit cardpenetration:
2%
million years Gross National Income (IMF 2014 estimate)
Currency:
Exchange rate as of October 13th, 2016
100%
Mobile penetration (from
population):
1 Indonesian Rupiah (IDR) = $0.000077
Carrier billing quarterly ARPPU Carrier billing average transaction size
Q2 ‘16: Q3 ‘16: Change QoQ:
Carrier billing transaction volume change QoQ:
$5.3 $6.5 +23%Q2 ‘16: Q3 ‘16: Change QoQ:
$0.9 $1.1 +22%
+26%
Emerging Markets Payment Index: Q3 2016
Philippines
GNI per capita:Median age:
24
40%
102Smartphone
penetration (of all mobile phones):
Population:
$4,000
45%
Mobilebroadband
access:
95%
Prepaid SIMmarket share:
Credit cardpenetration:
3%
million years Gross National Income (IMF 2014 estimate)
Currency:
Exchange rate as of October 13th, 2016
100%
Mobile penetration (from
population):
1 Philippine Peso (PHP) = $0.021
Carrier billing quarterly ARPPU Carrier billing average transaction size
Q2 ‘16: Q3 ‘16: Change QoQ:
Carrier billing transaction volume change QoQ:
$26.7 $17.3 -35%Q2 ‘16: Q3 ‘16: Change QoQ:
$2.8 $1.7 -40%
+44%
Emerging Markets Payment Index: Q3 2016
https://fortumo.comhttps://facebook.com/fortumohttps://twitter.com/fortumohttps://www.linkedin.com/company/fortumo-ltd.
Fortumo is a mobile payments company that enables direct carrier billing with more than 350 mobile operators in 90+ countries. Fortumo's payment products work across a wide range of platforms including desktop devices, smartphones, feature phones, tablets and smart TV-s. These products give consumers a simple, 1-click payment method to charge online purchases to their phone bill. For app stores, digital media companies and game developers, Fortumo provides one integration with 350 mobile operators as well as a single point of contact for settlements, reporting, support and infrastructure upgrades. Founded in 2007, Fortumo has offices in Estonia, San Francisco, Beijing, Delhi, Singapore & Hanoi and is backed by Intel Capital and Greycroft Partners.
This document is for informational purposes only. Fortumo and the authors make no expressed or implied warranties in this document. Fortumo and the author(s) make no representation or warranty in relation to the accuracy, completeness or reliability of the information contained in this document. Any opinions expressed in this document are subject to change without notice. This document may be based on a number of assumptions and different assumptions could result in materially different results. This document should not be regarded by recipients as a substitute for obtaining independent advice and/or the exercise of their own judgement, and is not to be relied upon by recipients. Fortumo and the authors, and any of their members, directors, employees or agents do not accept any liability for any loss or damage arising out of the use of all or any part of this document. Copyright © 2016 Fortumo | All rights reserved.
Additional readingCarrier billing in India: 2016 market report by Fortumo
Carrier billing in Asia: 2016 market report by Fortumo
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