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Post on 09-May-2015
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Give Kids a Toothbrush Campaign
http://fundly.com/cdsfoundationhttp://on.cds.org/give
Online PhilanthropyIn 2010:
13% Online Giving2010 giving
• $1.3 billion raised online, a 63% increase since 2008
• Average online gift was $92
• Growth rate for online donations was 30-55%
Social Media Changes Everything
1 tweet=3,700+ people
“I think this is a great cause!” --David Boyce, CEO of Fundly
Social media increases donation yield by 52%, on average
Progress in One Week
• $3,055 in donations• 19 donations and 19 supporters• 71 click-throughs to donation page; 33 unique
visitors• Conversion rate of 58%!
Next Steps for Online Campaign
• Increase presence on CDS social media channels, Facebook and Twitter
• Include in CDS emails, which includes 12,000 subscribers
• Play video on buses during Midwinter Meeting and on site at McCormick Place
• Signage throughout McCormick with links and QR codes to donate
Volunteer/Board Checklist
• Make donation• Set up personal fundraising page• Share your efforts on your Facebook page and
by email• Thank or acknowledge donors and supporters• Follow your donors and supporters on Fundly
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