fpt online online marketing - performance tracking

Online Marketing

Performance Tracking

Mr. Le An Binh

Marketing Manager

Agenda

• Why Online Marketing?

• Why you need performance tracking?

• How to track the online channels performance?

• How to optimize?

Low cost and can do with small budget

Measurable

Results Are Instantaneous

New Levels of Customer Interaction:

attract and engage

Instant Global Market

Why Online Marketing

Why performance tracking

What Cannot Be Measured Cannot Be Improved

Online MKT

Channels

Your Website

Why performance tracking

Determine which is the best channels in Online MKT

campaigns

User behavior of each traffic channels

CPC Ads:

Banner Ads:

Email: Your Website

How to track?

Traffic tracking tools:

What you can do with Google Analytics

How to track the traffic from URL?

Create URL tracking code with URL Builder from Google

How to track the conversion?

Traffic is nothing without conversion

• Setting the Goals and Ecommerce in Google Analytics accounts

Bounce rate

X = $1,000 70% $700

Landing Page Optimization

Choose the right landing pages

Do the A/B testing as much as you can

Homepage Category page Product page

Optimization for CPC Ads

Impression Clicks Order/

Conversion Cost Revenue

CTR

CR

CPA / CPO

CiR

CPC

Historic CTR

Quality Score

Historic CTR CPC Cost

Optimization for CPC Ads

CTR Chart

Replace the ads right after it reach the CTR peak