from @awtbe to @digitalwallonia. setting up a digital strategy for wallonia

From @awtbe to

@digitalwallonia.

Setting up a digital

strategy for Wallonia.

1999| Creation of the Agence

Wallonne des

Télécommunications (AWT) by

the Walloon Government.

Overall responsibility for the

development of ICT in Wallonia,

through 3 main missions:

| Monitoring of trends and

technology development;

| Counseling;

| Promoting.

1999| Website www.awt.be

2000| vigie.awt.be

2008 > 2015| Social

networks @awtbe

Objectives:

| Branding of the Agency;

| Spreading news and insights

about ICT in Wallonia.

January 2015| Change of name.

Decision of the Walloon

Government to bring together

the main actors of the economic

landscape under a common

banner| Agence pour

l'Entreprise et l'Innovation

(AEI).

AWT is rebranded as the

Agence du Numérique (AdN).

S1 2015| Redefinition of the

missions of the Agency.

| Setting up of a Digital Strategy

for Wallonia under the code

name Digital Wallonia;

| Implementing the overall Digital

Wallonia plan.

https://vimeo.com/155558326

September 18th, 2015|

Proposal for a Digital Plan.

December 10th, 2015| Digital

Wallonia is officially adopted

by the Walloon Government.

| Collaborative platform;

| Content & Open Data;

| Tools & services;

| Digital Innovation.

Structured around 5 major

topics.

www.awt.be

≠

≠

www.adn.be

Digital Wallonia| Brand logic

| Strong & unified brand

> nationally

> internationally

| Deployment logic with

similarities with:

April 2015| New social media

strategy

@awtbe > @digitalwallonia

(...so NO @adnbe,

@agencedunumerique or other

variants)

+ a unique hashtag for every

post related to the digital world

in Wallonia

#digitalwallonia

| Example #1

| Example #2

| Example #3

| Example #4

| Example #5

| Identical strategy on

Facebook

Change of the page AWTbe

into a static page Agence du

Numérique pointing towards

the Digital Wallonia page

| What's next?

Pursuing communication on the

DW brand logic implies:

| Long-term durability >< one

shot buzz;

| Virality of the communication

based on appropriation and

ambassadorship of the brand by

actors, partners and ordinary

citizens.

| Communication plan for 4 years

starting as from June 2016:

| Identification of campaigns that

can be launched with partners to

promote and deploy the strategy;

| Identification of the virality

channels;

| Design of communication tools

and kits for partners (visuals, texts,

videos, ...).

It's only the beginning!

| Thank you for your attention! :-)

Lisa Lombardi,

Expert @DigitalWallonia.be

Lisa.Lombardi@adn.aei.be

@lisalombardibe

https://be.linkedin.com/in/lisalombardi

Comments & feedback

welcome!