from likes to loves in social business

From Likes To Loves - In Social BusinessPeter KimChief Strategy Officer

6 October 2011

® 2011 Dachis Group. Confidential and Proprietary

About Dachis Group.

® 2011 Dachis Group. Confidential and Proprietary

From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour

We are 200+ professionals worldwide

AustinLondon

PortlandNew York

PhiladelphiaSt. Louis

LincolnMadrid

AmsterdamSydney

® 2011 Dachis Group. Confidential and Proprietary

From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour

We’ve worked with...

Fortune 100

® 2011 Dachis Group. Confidential and Proprietary

From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour

We have delivered 500+ Social Media Solutions

® 2011 Dachis Group. Confidential and Proprietary

Let’s begin with the end in mind

® 2011 Dachis Group. Confidential and Proprietary

From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour

The goal: create business value

Activate!

+ A company that lives brand values from the inside out"

+ Brand values to consumers in new, compelling ways"

+ Engage consumers in meaningful relationships that drive loyalty"

+ Cultivate loyalists into advocates for your brand and have them demonstrate your brand values in the marketplace"

Unite!Communicate!

Create!

® 2011 Dachis Group. Confidential and Proprietary

+Create

® 2011 Dachis Group. Confidential and Proprietary

From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour

http://communicationnation.blogspot.com/2011/02/connected-company.html

® 2011 Dachis Group. Confidential and Proprietary

From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour

From institutions to individuals

http://communicationnation.blogspot.com/2011/02/connected-company.html

® 2011 Dachis Group. Confidential and Proprietary

From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour

Create: start with culture

http://communicationnation.blogspot.com/2011/02/connected-company.html

® 2011 Dachis Group. Confidential and Proprietary

+Communicate

® 2011 Dachis Group. Confidential and Proprietary

From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour

600M users worldwide

Facebook

® 2011 Dachis Group. Confidential and Proprietary

From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour

Twitter

® 2011 Dachis Group. Confidential and Proprietary

From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour

YouTube

® 2011 Dachis Group. Confidential and Proprietary

From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour

Communicate in new, compelling ways

http://communicationnation.blogspot.com/2011/02/connected-company.html

® 2011 Dachis Group. Confidential and Proprietary

+Unite

® 2011 Dachis Group. Confidential and Proprietary

From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour

Fun stuff

KLM #Fly2Miami, March 2011. Source: KLM

® 2011 Dachis Group. Confidential and Proprietary

From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour

Rewarding stuff

Sources: youtube.com, lancome-usa.com

® 2011 Dachis Group. Confidential and Proprietary

From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour

Emotional stuff

Sources: deannaroy.com, Austin-American Statesman, Hyatt Regency Lost Pines Facebook page

® 2011 Dachis Group. Confidential and Proprietary

+Activate

® 2011 Dachis Group. Confidential and Proprietary

From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour

® 2011 Dachis Group. Confidential and Proprietary

From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour

Use the right tools for the right jobs

http://communicationnation.blogspot.com/2011/02/connected-company.html

® 2011 Dachis Group. Confidential and Proprietary

From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour

The goal: create business value

Activate!

+ A company that lives brand values from the inside out"

+ Brand values to consumers in new, compelling ways"

+ Engage consumers in meaningful relationships that drive loyalty"

+ Cultivate loyalists into advocates for your brand and have them demonstrate your brand values in the marketplace"

Unite!Communicate!

Create!

Thank you

+ 1 512-275-7825peter.kim@dachisgroup.com