from start-up to strategic growth business: how a suit that fits is accelerating growth by focusing...

Christina

Richardson

It started with a simple idea…

“To give everyone a suit that fits” Fitting your frame, budget, and personality

@ChristinaR13

@ChristinaR13

Photograph by Rankin for the BT Essence of the Entrepreneur award

@ChristinaR13

@ChristinaR13

Now in 33 locations nationwide

@ChristinaR13

@ChristinaR13

@ChristinaR13

National London Online Local

Extensive in-house PR...

@ChristinaR13

...with some guerrilla stunts

@ChristinaR13

Rick Edwards Channel 4 & T4

presenter

Will Greenwood England Rugby World

Cup winner

Ronnie O’Sullivan Snooker World champion

Sultan Kosan

World’s Tallest Man for

Guinness World

Records

...dressing celebrities

@ChristinaR13

...and winning awards

@ChristinaR13

1. Review every part of the business

that touches our consumer

@ChristinaR13

2. Really honed in on our consumer

@ChristinaR13

@ChristinaR13

3. Become ruthlessly objectives driven

@ChristinaR13

4. Fewer, bigger, better

@ChristinaR13

#aSuitForSuccess

@ChristinaR13

5. Spread the word wherever we can

@ChristinaR13

@ChristinaR13

6. Measure everything

@ChristinaR13

@ChristinaR13

Interested in collaborating with like-minded brands?

There is an interesting platform in development, see

www.thenurturenetwork.co.uk/BrandConnect