fruchtwelt bodensee & agrarelt 2012 | exhibitor documents
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One of the most beautiful and modern fairgrounds in Europe – an excellent location for meetings and good business.
The architecture, which is suffused with light, and the use of a range of natural construction materials create a very special atmos-
phere. The shortest possible paths between the exhibition halls, a perfect infrastructure and contemporary service facilities – Messe
Friedrichshafen facilitates the exhibitors’ work in every possible aspect! The West and East Foyers cover every possibility for the con-
gress, conference and get-together segments. Regardless of whether for air-conditioned conference rooms with state-of-the-art audio
technology or lounges with a stylish ambience – Messe Friedrichshafen sets the standards!
Organiser:
Messe Friedrichshafen GmbH
Neue Messe 188046 FriedrichshafenGermany
Tel.: + 49 (0) 75 41 7 08 - 0Fax: + 49 (0) 75 41 7 08 - 1 10
agrarwelt@messe-fn.defruchtwelt@messe-fn.dewww.messe-friedrichshafen.de
A trade fair centre for the future – 85,000 square metres of exhibition space are placed at the exhibitors’ disposal.
Room placement:
Tourist Information FriedrichshafenPostfach 2460 D-88014 Friedrichshafen
Tel.: + 49 (0) 75 41 30 01 - 0Fax: + 49 (0) 75 41 7 25 88
tourist-info@friedrichshafen.dewww.friedrichshafen.de
International trade fair FRUCHTWELT BODENSEE and agrarwelt
Messe Friedrichshafen 24 – 26 February 2012
Exhibitor documents
Show Director:Petra Rathgeber
Tel.: + 49 (0)75 41 7 08 - 3 61
Fax: + 49 (0)75 41 7 08 - 23 61
petra.rathgeber@messe-fn.de
Project Coordinator:Karin Hoffmann
Tel.: + 49 (0)75 41 7 08 - 3 62
Fax: + 49 (0)75 41 7 08 - 23 62
karin.hoffmann@messe-fn.de
Project Coordinator:Tobias Bretzel
Tel.: + 49 (0)75 41 7 08 - 3 63
Fax: + 49 (0)75 41 7 08 - 23 63
tobias.bretzel@messe-fn.de
Project Coordinator:Bruni Hertsch
Tel.: + 49 (0)75 41 7 08 - 3 59
Fax: + 49 (0)75 41 7 08 - 23 59
bruni.hertsch@messe-fn.de
Trade fair for fruit, berries,
hops and distillation
Trade fair for bio-energy, the regional cultural landscape &
agricultural technology
The FRUCHTWELT BODENSEE and agrarwelt
from the exhibitors’ viewpoint from the visitors’ viewpoint
Did you reach the desired audience?
yes 48.15 %
partially 31.48 %
largely 16.67 %
no 3.7 %
How would you evaluate the supporting programme for the FRUCHTWELT BODENSEE/agrarwelt?
excellent 12.64 %
good 68.97 %
satisfactory 18.39 %
What is your influence upon purchasing/procurement decisions?
decisive
co-decisive 14.36 %
14.11 %
8.06 %
consultative
not involved
63.22 %
How would you evaluate the FRUCHTWELT BODENSEE/agrarwelt?
excellent
good 63.65 %
satisfactory
unsatisfactory
31.33 %
Are you visiting the exhibition more from a private or more from a professional/business interest?
professional/ business interest
private interest
31.12 %
68.88 %
In which field of responsibility are you active?
business/enterprise/operational management
research/development/construction
planning/process engineering
manufacturing/production
manufacturing/quality control
67.81 %
1.58 %
1.06 %
6.33 %
1.58 %
Which groups of visitors did you come into contact with at your stand?* *Multiple answers possible
88.07 %full-time fruit farmer
part-time farmer 67.89 %
direct marketer 62.39 %
brewer 19.27 %
distiller 26.61 %
forester 12.84 %
energy manager 10.09 %
cattle farmer 15.6 %
Were you able to make new contacts by participating in the trade fair?
no 5.71 %
yes 94.29 %
4.22 %
0.6 %
Exhibitors’ opinions on the FRUCHTWELT BODENSEE and agrarwelt 2010:
“The atmosphere here is good, and we had some high-value
discussions. We actually only sell within the trade, so at
Fruchtwelt Bodensee we take the opportunity to come into
contact with traders and end consumers. Our new plant protec-
tion method has met with great interest. Things are going really
well for us.”
Jürgen Decker, from the Communication and
Marketing Service at Bayer CropScience
“For us, the show has been a success. We have had larger
throngs of people at our stand at this second edition of
‘agrarwelt’. Many of our members were among our visitors,
but also people from beyond Germany’s borders, such as
from the South Tyrol and Switzerland’s Franconia region,
with whom we exchanged ideas and experiences.”
Manfred Ehrle, Managing Director of
the regional farmers’ association based in Tettnang
“The show was very effective. Fruchtwelt Bodensee is very
clearly laid out and our customers enjoy visiting. We have
also been able to make lots of new contacts. It would be a
good thing if the show were a day longer so that the flood
of visitors was better distributed.”
Arnold Holstein, Managing Director of Holstein
“This is our first visit to Friedrichshafen. Our tractors can
be used for fruit growing and viticulture, and I think that
the show is a good opportunity to make our products better
known in Germany.”
Yuri Mottolese, Sales Director of Goldoni
“Visitors to ‘agrarwelt’ are very interested in our products
and we have had some high-quality discussions. We’re opti-
mistic about it generating a lot of post-show business.”
Tobias Stassen,
Sales at Celmens Maschinenfabrik
“We’re very satisfied with the way the show has gone. Our
information and large-scale machines have been well re-
ceived by our visitors. The exciting highlight was the fashion
show that we staged this year using people from the agri-
culture business as our models. I’m convinced that the two
trade shows are mutually beneficial, since, to a large extent,
visitors are interested in both trade show themes.”
Hubert Hennge, Director of the Tettnang
machinery and operations support circle
Two trade fairs, one date: The concurrent meeting of fruit producers
and farmers at the fairground in Friedrichshafen enters its third round.
From 24 to 26 February 2012, representatives of the fruit cultivation
and agriculture industries will meet up at the FRUCHTWELT BODENSEE
and the agrarwelt to exchange information on current topics. The
35th Lake Constance Fruit Cultivation Days (“Bodensee-Obstbautage”)
will once again supplement the activities on offer at the
FRUCHTWELT BODENSEE with a diverse range of lectures.
Every two years, both trade fairs provide an international communication and infor-
mation platform to their visitors. In 2010, some 16,000 fruit producers, agricultural
farmers, hobby brewers and distillers from across Europe came to Friedrichshafen to gain
information about products and services at the exhibitor stands. The number of visitors,
which remains stable at a high level, the high-quality offer and the high international contingent of
trade experts all confirm: This trade fair duo has developed into a fixed industry meeting point.
The international trade fair for fruit, berries, hops and distillation informs visitors about the latest developments and products
in the areas of fruit cultivation, distilling, harvesting machines, plant protection and tree nurseries and presents offers for home
and hobby brewers. With its overlapping thematic areas, the agrarwelt represents an effective supplement to the FRUCHTWELT
BODENSEE. This fair focuses on topics such as bio-energy, the regional cultural landscape and agricultural technology.
Fruitful fair duo melds topics from the fruit and agricultural world
One of the most beautiful and modern fairgrounds in Europe – an excellent location for meetings and good business.
The architecture, which is suffused with light, and the use of a range of natural construction materials create a very special atmos-
phere. The shortest possible paths between the exhibition halls, a perfect infrastructure and contemporary service facilities – Messe
Friedrichshafen facilitates the exhibitors’ work in every possible aspect! The West and East Foyers cover every possibility for the con-
gress, conference and get-together segments. Regardless of whether for air-conditioned conference rooms with state-of-the-art audio
technology or lounges with a stylish ambience – Messe Friedrichshafen sets the standards!
Organiser:
Messe Friedrichshafen GmbH
Neue Messe 188046 FriedrichshafenGermany
Tel.: + 49 (0) 75 41 7 08 - 0Fax: + 49 (0) 75 41 7 08 - 1 10
agrarwelt@messe-fn.defruchtwelt@messe-fn.dewww.messe-friedrichshafen.de
A trade fair centre for the future – 85,000 square metres of exhibition space are placed at the exhibitors’ disposal.
Room placement:
Tourist Information FriedrichshafenPostfach 2460 D-88014 Friedrichshafen
Tel.: + 49 (0) 75 41 30 01 - 0Fax: + 49 (0) 75 41 7 25 88
tourist-info@friedrichshafen.dewww.friedrichshafen.de
International trade fair FRUCHTWELT BODENSEE and agrarwelt
Messe Friedrichshafen 24 – 26 February 2012
Exhibitor documents
Show Director:Petra Rathgeber
Tel.: + 49 (0)75 41 7 08 - 3 61
Fax: + 49 (0)75 41 7 08 - 23 61
petra.rathgeber@messe-fn.de
Project Coordinator:Karin Hoffmann
Tel.: + 49 (0)75 41 7 08 - 3 62
Fax: + 49 (0)75 41 7 08 - 23 62
karin.hoffmann@messe-fn.de
Project Coordinator:Tobias Bretzel
Tel.: + 49 (0)75 41 7 08 - 3 63
Fax: + 49 (0)75 41 7 08 - 23 63
tobias.bretzel@messe-fn.de
Project Coordinator:Bruni Hertsch
Tel.: + 49 (0)75 41 7 08 - 3 59
Fax: + 49 (0)75 41 7 08 - 23 59
bruni.hertsch@messe-fn.de
Trade fair for fruit, berries,
hops and distillation
Trade fair for bio-energy, the regional cultural landscape &
agricultural technology
The FRUCHTWELT BODENSEE and agrarwelt
from the exhibitors’ viewpoint from the visitors’ viewpoint
Did you reach the desired audience?
yes 48.15 %
partially 31.48 %
largely 16.67 %
no 3.7 %
How would you evaluate the supporting programme for the FRUCHTWELT BODENSEE/agrarwelt?
excellent 12.64 %
good 68.97 %
satisfactory 18.39 %
What is your influence upon purchasing/procurement decisions?
decisive
co-decisive 14.36 %
14.11 %
8.06 %
consultative
not involved
63.22 %
How would you evaluate the FRUCHTWELT BODENSEE/agrarwelt?
excellent
good 63.65 %
satisfactory
unsatisfactory
31.33 %
Are you visiting the exhibition more from a private or more from a professional/business interest?
professional/ business interest
private interest
31.12 %
68.88 %
In which field of responsibility are you active?
business/enterprise/operational management
research/development/construction
planning/process engineering
manufacturing/production
manufacturing/quality control
67.81 %
1.58 %
1.06 %
6.33 %
1.58 %
Which groups of visitors did you come into contact with at your stand?* *Multiple answers possible
88.07 %full-time fruit farmer
part-time farmer 67.89 %
direct marketer 62.39 %
brewer 19.27 %
distiller 26.61 %
forester 12.84 %
energy manager 10.09 %
cattle farmer 15.6 %
Were you able to make new contacts by participating in the trade fair?
no 5.71 %
yes 94.29 %
4.22 %
0.6 %
Exhibitors’ opinions on the FRUCHTWELT BODENSEE and agrarwelt 2010:
“The atmosphere here is good, and we had some high-value
discussions. We actually only sell within the trade, so at
Fruchtwelt Bodensee we take the opportunity to come into
contact with traders and end consumers. Our new plant protec-
tion method has met with great interest. Things are going really
well for us.”
Jürgen Decker, from the Communication and
Marketing Service at Bayer CropScience
“For us, the show has been a success. We have had larger
throngs of people at our stand at this second edition of
‘agrarwelt’. Many of our members were among our visitors,
but also people from beyond Germany’s borders, such as
from the South Tyrol and Switzerland’s Franconia region,
with whom we exchanged ideas and experiences.”
Manfred Ehrle, Managing Director of
the regional farmers’ association based in Tettnang
“The show was very effective. Fruchtwelt Bodensee is very
clearly laid out and our customers enjoy visiting. We have
also been able to make lots of new contacts. It would be a
good thing if the show were a day longer so that the flood
of visitors was better distributed.”
Arnold Holstein, Managing Director of Holstein
“This is our first visit to Friedrichshafen. Our tractors can
be used for fruit growing and viticulture, and I think that
the show is a good opportunity to make our products better
known in Germany.”
Yuri Mottolese, Sales Director of Goldoni
“Visitors to ‘agrarwelt’ are very interested in our products
and we have had some high-quality discussions. We’re opti-
mistic about it generating a lot of post-show business.”
Tobias Stassen,
Sales at Celmens Maschinenfabrik
“We’re very satisfied with the way the show has gone. Our
information and large-scale machines have been well re-
ceived by our visitors. The exciting highlight was the fashion
show that we staged this year using people from the agri-
culture business as our models. I’m convinced that the two
trade shows are mutually beneficial, since, to a large extent,
visitors are interested in both trade show themes.”
Hubert Hennge, Director of the Tettnang
machinery and operations support circle
Two trade fairs, one date: The concurrent meeting of fruit producers
and farmers at the fairground in Friedrichshafen enters its third round.
From 24 to 26 February 2012, representatives of the fruit cultivation
and agriculture industries will meet up at the FRUCHTWELT BODENSEE
and the agrarwelt to exchange information on current topics. The
35th Lake Constance Fruit Cultivation Days (“Bodensee-Obstbautage”)
will once again supplement the activities on offer at the
FRUCHTWELT BODENSEE with a diverse range of lectures.
Every two years, both trade fairs provide an international communication and infor-
mation platform to their visitors. In 2010, some 16,000 fruit producers, agricultural
farmers, hobby brewers and distillers from across Europe came to Friedrichshafen to gain
information about products and services at the exhibitor stands. The number of visitors,
which remains stable at a high level, the high-quality offer and the high international contingent of
trade experts all confirm: This trade fair duo has developed into a fixed industry meeting point.
The international trade fair for fruit, berries, hops and distillation informs visitors about the latest developments and products
in the areas of fruit cultivation, distilling, harvesting machines, plant protection and tree nurseries and presents offers for home
and hobby brewers. With its overlapping thematic areas, the agrarwelt represents an effective supplement to the FRUCHTWELT
BODENSEE. This fair focuses on topics such as bio-energy, the regional cultural landscape and agricultural technology.
Fruitful fair duo melds topics from the fruit and agricultural world
Exhibitors’ opinions on the FRUCHTWELT BODENSEE and agrarwelt 2010:
“The atmosphere here is good, and we had some high-value
discussions. We actually only sell within the trade, so at
Fruchtwelt Bodensee we take the opportunity to come into
contact with traders and end consumers. Our new plant protec-
tion method has met with great interest. Things are going really
well for us.”
Jürgen Decker, from the Communication and
Marketing Service at Bayer CropScience
“For us, the show has been a success. We have had larger
throngs of people at our stand at this second edition of
‘agrarwelt’. Many of our members were among our visitors,
but also people from beyond Germany’s borders, such as
from the South Tyrol and Switzerland’s Franconia region,
with whom we exchanged ideas and experiences.”
Manfred Ehrle, Managing Director of
the regional farmers’ association based in Tettnang
“The show was very effective. Fruchtwelt Bodensee is very
clearly laid out and our customers enjoy visiting. We have
also been able to make lots of new contacts. It would be a
good thing if the show were a day longer so that the flood
of visitors was better distributed.”
Arnold Holstein, Managing Director of Holstein
“This is our first visit to Friedrichshafen. Our tractors can
be used for fruit growing and viticulture, and I think that
the show is a good opportunity to make our products better
known in Germany.”
Yuri Mottolese, Sales Director of Goldoni
“Visitors to ‘agrarwelt’ are very interested in our products
and we have had some high-quality discussions. We’re opti-
mistic about it generating a lot of post-show business.”
Tobias Stassen,
Sales at Celmens Maschinenfabrik
“We’re very satisfied with the way the show has gone. Our
information and large-scale machines have been well re-
ceived by our visitors. The exciting highlight was the fashion
show that we staged this year using people from the agri-
culture business as our models. I’m convinced that the two
trade shows are mutually beneficial, since, to a large extent,
visitors are interested in both trade show themes.”
Hubert Hennge, Director of the Tettnang
machinery and operations support circle
Two trade fairs, one date: The concurrent meeting of fruit producers
and farmers at the fairground in Friedrichshafen enters its third round.
From 24 to 26 February 2012, representatives of the fruit cultivation
and agriculture industries will meet up at the FRUCHTWELT BODENSEE
and the agrarwelt to exchange information on current topics. The
35th Lake Constance Fruit Cultivation Days (“Bodensee-Obstbautage”)
will once again supplement the activities on offer at the
FRUCHTWELT BODENSEE with a diverse range of lectures.
Every two years, both trade fairs provide an international communication and infor-
mation platform to their visitors. In 2010, some 16,000 fruit producers, agricultural
farmers, hobby brewers and distillers from across Europe came to Friedrichshafen to gain
information about products and services at the exhibitor stands. The number of visitors,
which remains stable at a high level, the high-quality offer and the high international contingent of
trade experts all confirm: This trade fair duo has developed into a fixed industry meeting point.
The international trade fair for fruit, berries, hops and distillation informs visitors about the latest developments and products
in the areas of fruit cultivation, distilling, harvesting machines, plant protection and tree nurseries and presents offers for home
and hobby brewers. With its overlapping thematic areas, the agrarwelt represents an effective supplement to the FRUCHTWELT
BODENSEE. This fair focuses on topics such as bio-energy, the regional cultural landscape and agricultural technology.
Fruitful fair duo melds topics from the fruit and agricultural world
One of the most beautiful and modern fairgrounds in Europe – an excellent location for meetings and good business.
The architecture, which is suffused with light, and the use of a range of natural construction materials create a very special atmos-
phere. The shortest possible paths between the exhibition halls, a perfect infrastructure and contemporary service facilities – Messe
Friedrichshafen facilitates the exhibitors’ work in every possible aspect! The West and East Foyers cover every possibility for the con-
gress, conference and get-together segments. Regardless of whether for air-conditioned conference rooms with state-of-the-art audio
technology or lounges with a stylish ambience – Messe Friedrichshafen sets the standards!
Organiser:
Messe Friedrichshafen GmbH
Neue Messe 188046 FriedrichshafenGermany
Tel.: + 49 (0) 75 41 7 08 - 0Fax: + 49 (0) 75 41 7 08 - 1 10
agrarwelt@messe-fn.defruchtwelt@messe-fn.dewww.messe-friedrichshafen.de
A trade fair centre for the future – 85,000 square metres of exhibition space are placed at the exhibitors’ disposal.
Room placement:
Tourist Information FriedrichshafenPostfach 2460 D-88014 Friedrichshafen
Tel.: + 49 (0) 75 41 30 01 - 0Fax: + 49 (0) 75 41 7 25 88
tourist-info@friedrichshafen.dewww.friedrichshafen.de
International trade fair FRUCHTWELT BODENSEE and agrarwelt
Messe Friedrichshafen 24 – 26 February 2012
Exhibitor documents
Show Director:Petra Rathgeber
Tel.: + 49 (0)75 41 7 08 - 3 61
Fax: + 49 (0)75 41 7 08 - 23 61
petra.rathgeber@messe-fn.de
Project Coordinator:Karin Hoffmann
Tel.: + 49 (0)75 41 7 08 - 3 62
Fax: + 49 (0)75 41 7 08 - 23 62
karin.hoffmann@messe-fn.de
Project Coordinator:Tobias Bretzel
Tel.: + 49 (0)75 41 7 08 - 3 63
Fax: + 49 (0)75 41 7 08 - 23 63
tobias.bretzel@messe-fn.de
Project Coordinator:Bruni Hertsch
Tel.: + 49 (0)75 41 7 08 - 3 59
Fax: + 49 (0)75 41 7 08 - 23 59
bruni.hertsch@messe-fn.de
Trade fair for fruit, berries,
hops and distillation
Trade fair for bio-energy, the regional cultural landscape &
agricultural technology
The FRUCHTWELT BODENSEE and agrarwelt
from the exhibitors’ viewpoint from the visitors’ viewpoint
Did you reach the desired audience?
yes 48.15 %
partially 31.48 %
largely 16.67 %
no 3.7 %
How would you evaluate the supporting programme for the FRUCHTWELT BODENSEE/agrarwelt?
excellent 12.64 %
good 68.97 %
satisfactory 18.39 %
What is your influence upon purchasing/procurement decisions?
decisive
co-decisive 14.36 %
14.11 %
8.06 %
consultative
not involved
63.22 %
How would you evaluate the FRUCHTWELT BODENSEE/agrarwelt?
excellent
good 63.65 %
satisfactory
unsatisfactory
31.33 %
Are you visiting the exhibition more from a private or more from a professional/business interest?
professional/ business interest
private interest
31.12 %
68.88 %
In which field of responsibility are you active?
business/enterprise/operational management
research/development/construction
planning/process engineering
manufacturing/production
manufacturing/quality control
67.81 %
1.58 %
1.06 %
6.33 %
1.58 %
Which groups of visitors did you come into contact with at your stand?* *Multiple answers possible
88.07 %full-time fruit farmer
part-time farmer 67.89 %
direct marketer 62.39 %
brewer 19.27 %
distiller 26.61 %
forester 12.84 %
energy manager 10.09 %
cattle farmer 15.6 %
Were you able to make new contacts by participating in the trade fair?
no 5.71 %
yes 94.29 %
4.22 %
0.6 %
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