full brain marketing · your marketing strategy – and why it’s so important 3.marketing...

Full BRAIN Marketing As a Powerful Business Tool

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Become a “Due Diligence” Person The Key to Winning Every Race?

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1.The Yellow Brick Road

– The Best Traveled Road for Marketing Success

2.Your Marketing Strategy

– and Why It’s So Important

3.Marketing Sharpshooters

– The Bull’s Eye – Focusing on Your Target Market (Summary Only)

4.Awaken Your Senses

– Developing a Brand Sensory Package

5.The Grand Canyon

– Bridging the Gap of Traditional, Digital and Social Media Marketing

6.Trust-Based Marketing

– Using Customer Focus to Build Long-Term Relationships

We will be covering today

The YELLOW Brick Road The 5 Business Stages

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Stage 1 – Existence or Infancy

(Start-up and ramp-up)

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Stage 2 – Survival or Adolescent

(Delegation and Growth Mode)

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Stage 3 – Success (Integration and running in growth mode

strategically)

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Stage 4 – Takeoff

(fast growth)

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Stage 5 – Maturity (a strong resourceful business

foundation)

Your MARKETING STRATEGY And why it’s so IMPORTANT

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“Strategy” is the general approach you take to achieve something.

It is anything you think or plan.

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Marketing Process Overview

Mission

Situation Analysis

Marketing Strategy

Marketing Mix

Implementation and Control

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Mission

https://youtu.be/LJhG3HZ7b4o

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1. Target Market Definition

2. Positioning Strategy

3. Sensory Package

4. Marketing Mix

5. Competitive Analysis

6. Key Marketing Indicators

6 Key Marketing Strategies

MARKETING SHARPSHOOTERS The Bull’s Eye

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Focusing on your TARGET MARKET

AWAKEN YOUR SENSES Developing a Brand Sensory Package

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Focusing on your TARGET MARKET

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Example: Brand Style Guide

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Example: Brand Style Guide

THE GRAND CANYON Bridging the Gap of Traditional,

Digital and Social Media Marketing

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Marketing is Changing Very Fast

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Digital Marketing Channels

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Getting Started with Digital Marketing

Objectives

Channels

Target Audience

Audit

Optimize

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Components of Digital Marketing

1. Audience

2. Content

3. Context

4. Medium

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Content Marketing Cycle LISTEN & BUYER

PERSONA’S

DECIDE ON THEME

& TOPICS

CREATE CONTENT

PROMOTE

CONTENT

MEASURE &

EVALUATE

RE-PURPOSE

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Customer

Aquisition

Lead

Generation

Prospect

Conversion

Traffic

Generation

CONTENT

CUSTOMERS

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Social Media – Content Promotion

With so much to choose from,

what options are right for me?

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Social Media – Content Promotion Collaboration

Video-sharing

Networking

Image-sharing

Blogging

Micro-blogging

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Social Media – is a Conversation between actual humans!

TRUST-BASED MARKETING Using Customer Focus to Build

Long-Term Relationships

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1.The Yellow Brick Road

– The Best Traveled Road for Marketing Success

2.Your Marketing Strategy

– and Why It’s So Important

3.Marketing Sharpshooters

– The Bull’s Eye – Focusing on Your Target Market (Summary Only)

4.Awaken Your Senses

– Developing a Brand Sensory Package

5.The Grand Canyon

– Bridging the Gap of Traditional, Digital and Social Media Marketing

6.Trust-Based Marketing

– Using Customer Focus to Build Long-Term Relationships

SUMMARY

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Interactive Session What Did You Hear?

What Are You Going to Do Next?